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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13
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11 Ideas for Economic Recovery

Strategy Driven

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Focus on return on customer.

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Market Correction? Try Perma-Crisis

Harvard Business Review

I'd bet, given recent events in the markets, like many, you'd like to get to the bottom of what the heck is really going on here. What kind of banking crisis is this? In 2009-10, when the prevailing narrative was "Ah, that was just a banking crisis — we're going to recover next quarter!! It's been a scary couple of days.

Crisis 15
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Radical Recovery Tools

Strategy Driven

The crisis that started in the housing markets has unearthed a series of cascading consequences that few companies were prepared to handle. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. How to survive and thrive in a down economy. About the Author.

Tools 56
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How Economics PhDs Took Over the Federal Reserve

Harvard Business Review

What wasn’t really up in the air was whether the new head of the world’s most powerful central bank would have a doctorate in economics. Under Martin, regulating the economy through monetary policy pushed aside bank regulation to become the central bank’s No. pretty much ever since. History has not judged his tenure well.

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Use Design Thinking to Build Commitment to a New Idea

Harvard Business Review

The company, Australia’s largest wealth platform provider, is the wealth management arm of the Westpac Group (Australia’s second largest bank in terms of market capitalization). Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages. Related Video.

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The New New International Economic Order

Harvard Business Review

The choice of who will lead the World Bank has been made. It was a much-watched contest, as many had thought it might turn out otherwise—that the old boys' bargain, under which an American gets to lead the World Bank and a European gets the IMF, would cave in to pressure from everyone else. But haven't we heard this before?