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The Importance of Testing in an E-marketing Campaign

Women on Business

Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. Are they using email blasts, social networking, relationships with key bloggers? How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing.

Marketing 162
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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Every professional must embrace a set of ethics: Things for which each professional holds himself/herself accountable. Holds benchmarks for Continuous Quality Improvement. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

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The Big Picture of Business – Tribute to Dick Clark

Strategy Driven

It was he who encouraged your own leadership qualities, because your success ultimately honored him. Each entertainment niche may not be your ‘cup of tea,’ but relating to others will create common bonds and exhibits leadership. Be ethical. Progress is visioned, contextualized, seeded, benchmarked.

Mentor 90
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

In order to complete the chain, organizations must insist that suppliers, professional services counselors and vendors show demonstrated quality programs, as well as ethics statements. Benchmark measurements of accomplishments. The whole is greater than the sum of its parts. Educational and incentive programs should be implemented.

Quality 50
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The Big Picture of Business: Leadership for the New Order of Business Part 2

Strategy Driven

Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. These are the visionaries who advise management in refining the organizational purpose, vision, quality of life, ethics and contributions toward the company’s long-term growth.

Mentor 56
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The Big Picture of Business: Goal Setting… An Important Part of Strategic Planning.

Strategy Driven

Goal attainment leads to ethical behavior. Programs must be competent, effective and benchmarked. You provide leadership for progress, rather than following along. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

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The Big Picture of Business – Think Tanks to Strategize

Strategy Driven

Mentorship and leadership development. Values, customs, beliefs, goals, objectives, benchmarking. Organizational purpose, vision, quality of life, ethics, longterm growth. Guidelines for re-examing the business position…criteria and benchmarks. The 10 most common benchmarking mistakes. Philosophy.