Harvard Business Review

OCTOBER 10, 2011

The luxury and fashion industries are full of such stories. Luxury and fashion have been playing this aspirational model forever. But the aspirational branding strategy is intrinsically risky, because it is so exposed to consumers' fashion hypes and downs. To aspire and be recognized is part of being human.

Brand 8

Brand Strategy Fashion Advertising 8

Harvard Business Review

NOVEMBER 30, 2011

multinationals, it now invests far more heavily in the growth markets of the BRICS. Young people born after the "opening" in 1989 are leading vibrant arts and fashion scenes in the major cities. As Chinese state-owned enterprises upgrade their talent management and expand internationally, that is itself a competitive advantage.

Innovation 15

Innovation Long-term Politics GDP 15

Harvard Business Review

MAY 3, 2016

HBS Executive Education brings you these articles about business management courtesy of Harvard Business School Working Knowledge. ” Observers debated whether this was lazy branding or a very deliberate effort to market the iPad as a sibling to the Mac. That’s why Harvard Business School marketing professors John T.

Brand 8

Brand Education Productivity Products 8

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. He’s the CEO and self-titled “Head Coach ” of Björn Borg, the Swedish sports fashion company named after the tennis star.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

JANUARY 26, 2015

The concepts of lifetime employment and generous employee benefits are seen as old-fashioned throwbacks to paternalism. When our marketing department needed two new people, it kept the positions open for a while in order to take on two employees coming through the CRC from departments that were shrinking. Serious accountability.

Policies 8

Policies Chemicals Bond Fashion 8

Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. This is a cultural trend, a new definition of credibility and authenticity that bleeds over into the marketing realm.

Brand 121

Brand Storytelling Trends Content 121

Harvard Business Review

JUNE 30, 2016

I also think my article gave Tronc’s management short shrift. As a former publishing CEO who managed a number of digital and print brands, I know how difficult that can be. But it’s really reporting that sets a publication apart, even in seemingly trivial areas like fashion and entertainment.

Competitive Advantage 8

Competitive Advantage Audience Content Brand 8

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

MARCH 21, 2016

For all of the talk about “brands becoming publishers,” most marketers are simply tacking on publishing functions to their existing operations without implementing any new processes or practices. The most important decision marketers had to make was what ad they were going to put on TV. That is a grave mistake.

Content 8

Content Marketing Audience Brainstorming 8

Harvard Business Review

APRIL 2, 2014

Others, most notably money managers and former Fama students Cliff Asness and John Liew in an epic Institutional Investor article , have done a lot recent to clarify how Fama’s ideas and Shiller’s can at least co-exist peacefully. You’d have this beta with the market, so you have the riskless rate plus beta times the equity premium.

CAPM 8

CAPM Discount Price Finance 8