Miles Anthony Smith

NOVEMBER 7, 2019

But before we get into the list of best agencies, it’s important to discuss why content marketing is important to all businesses and nonprofits. From winning more customers or donors to elevating your brand’s identity and prominence as a true expert, there are loads of content marketing benefits, chief among them are these 8.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

FEBRUARY 3, 2015

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. They were happy to maintain the age-old silo between marketing and operations. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8

Harvard Business Review

DECEMBER 8, 2016

I’d argue that companies already know how to improve employee experience: All they have to do is apply to their HR practices the principles of customer experience design that their marketing and operations teams probably already use. Companies should design them to align with the priorities and differentiators of their brands.

Brand 8

Brand Benchmarking Performance Review Participative 8

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. In our experience, there are specific steps CEOs and CMOs can take to develop a working relationship that is dynamic and useful.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

AUGUST 26, 2013

IT is already being asked both to industrialize traditional infrastructures and systems fast to save costs, and to innovate customer experiences and operations with new digital technologies. It is no longer sufficient for IT just to be ''aligned'' with your business objectives; a fusion is needed.

CIO 8

CIO CTO Operations Technology 8

Harvard Business Review

MARCH 6, 2014

We use the following criteria: We put our employees and the communities in which we do business first. We support legitimate social and environmental issues that are globally relevant but also have a clear fit with our brands and business strategies. We look for a connection to the business objectives for the target market.

CEO 8

CEO Company Reputation Energy 8

Harvard Business Review

AUGUST 15, 2016

When the big video streaming service surveyed customers who renewed subscriptions, it discovered, paradoxically, that some customers stayed with Hulu even when they didn’t necessarily have a positive perception of the brand overall. Did you feel proud to represent our brand in the conversation? Emma Seppala and Kim Cameron.

Survey 8

Survey Retail System Automotive 8

Harvard Business Review

SEPTEMBER 25, 2014

Reverse or reciprocal mentoring programs , which pair younger workers with seasoned executives to work on specific business objectives usually involving technology, are increasingly prevalent in many offices. I recognized that I had a lot to learn about operating in this new world,” says Ron, who is 51.

Management 9

Management Mentor Human Resources Incentives 9