Brand Globalization Public Relations Technology 
Lead Change Blog
DECEMBER 16, 2014
We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions. Amplifiers.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
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Strategy Driven
MAY 27, 2023
The business world constantly evolves, so marketers must stay current on new trends and technologies. They can work in advertising and public relations or various industries. These professionals control product interest and can impact sales domestically or globally.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Lead Change Blog
MARCH 8, 2017
Along with having a website that is clean, uncluttered and easy to navigate, you should have an URL that matches your brand. It’s your ‘calling card’,” said Kim Livengood, the owner of a public relations firm using the name www.TheEclipse.agency. “As Maris Callahan is the director of public relations for Donuts Inc.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
N2Growth Blog
JULY 6, 2010
Among the many things that make leadership more challenging today is the global market in which leaders must compete. The best example I can give you of how competitive things have become globally is that my daughter recently completed her PhD from an Ivy League school – out of 22 students she was the only one from the United States.
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