leaderCommunicator
FEBRUARY 6, 2019
Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.
Lead Change Blog
DECEMBER 16, 2014
We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions. Amplifiers.
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N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
Strategy Driven
MAY 18, 2020
Could your company benefit from a brand boost? If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
Strategy Driven
MAY 27, 2023
They can work in advertising and public relations or various industries. These professionals control product interest and can impact sales domestically or globally. During your MBA, you’ll learn the key elements of successful marketing and how to apply them globally.
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