article thumbnail

How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

Brand 113
article thumbnail

How to start an amazon private label business

Strategy Driven

Find a product or products that have a lot of demand and build your brand around that. Focus on Packaging and Branding. When selling on Amazon, two aspects can make or break your product: packaging and branding. If you want to be successful in selling products on Amazon, make sure to focus on packaging and branding.

USP 65
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Be A Flamingo Among The Pigeons: Standing Out From The Crowd

Strategy Driven

Work on your USP. Work on a USP that is going to impress new customers and encourage existing clients to stick with you. If you’re confident about your USP , take every opportunity to promote it and show it off. Use feedback from previous customers and get to know new clients. what would your answer be? Make meetings memorable.

USP 57
article thumbnail

6 Factors That Can Impact Your Commercial Business

Strategy Driven

It’s also important to educate employees on how to respond in the event of water damage, ensuring a swift and coordinated effort to protect critical assets and infrastructure. The USP should resonate with the target audience and be clearly communicated in all marketing and branding efforts.

article thumbnail

The Decay of Brand Differentiation

In the CEO Afterlife

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers.

Brand 100
article thumbnail

Bill Schley: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Bill Schley is an award-winning branding expert, author, speaker and a life-long entrepreneur. He is President and Co-Founder of the firm BrandTeamSix and is known for creating the Dominant Selling Idea at some of the world’s most successful companies.

USP 75
article thumbnail

10 Lessons That All New Business Owners Must Heed In The Modern Era

Strategy Driven

Above all else, they should share your enthusiasm for the brand. Therefore, learning how to find your niche audience is key. Conversely, if you try to reach everyone, your brand will become bland. Nobody knows the business better than you, but that doesn’t make you the best person to promote the brand.

Brand 119