Harvard Business Review

SEPTEMBER 19, 2016

As the currency was crashing, he found himself facing a painful dilemma: either raise prices to recoup the losses and hit his annual target — set in U.S. But with the currency changing every day, how much of a price increase should he consider? Normally, MNCs raise prices in the emerging market, (e.g.,

Price 8

Price Globalization Depreciation Marketing 8

Harvard Business Review

JANUARY 26, 2017

Consider a large home energy provider in a mature, commoditized market where deregulation is driving down revenue and profit. This meant transforming a salesforce, which had been conditioned to sell on price, to sell value-added services. To spur growth, the company committed to a strategy of diversifying their product offering.

Execution 8

Execution Cost CRM Telecommunications 8

Harvard Business Review

MAY 1, 2013

While currently crippled by inadequate infrastructure in many countries, low- and middle-income countries will be the fastest-growing markets for pharmaceuticals and medical devices over the next decade. Fast and accurate diagnosis is essential in effectively treating a TB patient and preventing the further spread of the disease.

Health Care 8

Health Care ROI NGO Long-term 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

AUGUST 15, 2016

Measuring Marketing Insights. For example, if linked feedback loops helped to improve retention by even one percentage point, the savings on a subscriber base of 12 million ( Hulu’s current base ) with a typical monthly subscription price of $7.99, would generate an extra $11 million in annual revenue. Insight Center.

Survey 8

Survey Retail System Automotive 8

Strategy Driven

MARCH 26, 2024

For sellers, online auctions offer an effective way of reaching a global market, with the potential to garner higher bids due to the increased competition. The ability to track and analyze bidding patterns gives sellers actionable insights into the actual market value of their machinery.

Due Diligence 104

Due Diligence Participative Price Efficiency 104

Harvard Business Review

FEBRUARY 3, 2015

Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. They seemed to think that designing and managing the customer experience is a marketing function, as if the customer is only associated with marketing, and the store only with operations.

Brand 8

Brand Reis Objective Merchandising 8