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Highlights – 27 March

Chartered Management Institute

An article in the Financial Times explores the trend of ‘Quit-Tok’, where people film their resignations and redundancy. And finally, don’t miss your chance to hear Gillette CEO Gary Coombe sharing his sports marketing wisdom in this year’s Maclaren Memorial Lecture. Not any more. Many of these clips go viral on social media.

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The Big Picture of Business- Flip Sides, Second Acts and Successful Careers

Strategy Driven

It used to be said that people have three careers in them. Bacharach started his music writing career by taking 'work for hire,' tailoring songs to particular performers. We benefit from going back and learning from our own early Body of Work, assuming that we stratregized our career to be a long-term thing, as Burt Bacharach did.

Career 50
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17 High-Paying Jobs for Women

HR Digest

The number of women in high paying jobs and entering the job market has risen progressively through the years, but there are many hurdles in their journey up the ladder. . Marketing and Sales Manager. They also manage both the marketing and the sales staff and perform managerial duties in line with the company’s goals.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. Start your FREE trial membership * and receive: FULL ACCESS to StrategyDriven’s premium content for 14 days.

Retail 67
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Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion

Strategy Driven

Please note: emotional differentiation is significant in any brand narrative, but it tends to be more prevalent with brands that are in well-known and crowded markets. However, if you are introducing a new MP3 player 10 years after they have saturated the market, you need not tell people about the functions of a MP3 player.

Brand 50
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Keeping Your Options Open Could Be Hurting Your Career

Harvard Business Review

After studying Hollywood actors for three years, MIT Professor Ezra Zuckerman found that actors who typecast themselves (PDF) early in their careers tend to earn more money, have longer lifespans, and enjoy more fame compared to generalist actors. Over the long term, that is a career strategy with diminishing returns.

Career 15
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“Trust Me, I’m a Leader”: Why Building a Culture of Trust Will Boost Employee Performance – and Maybe Even Save Your Company

Strategy Driven

Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers. No wasted film, slides, or prints. This content is intended for personal and non-commercial use only.

Company 62