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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

Social CEOs : 77% of buyers say they are more likely to buy from a company whose CEO uses social media1. Employee Trust: 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. eMarketer: CEOs who Tweet Held in High Regard by eMarketer 3/27/2012. Social Media.

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When It Comes to Leading Your Business, Should You Lean on Data or Instinct?

CEO Insider

According to Forrester, about 60% to 73% of enterprise data goes unused. It’s no wonder that Debra Bass, president of global marketing services for Johnson & Johnson, argues that many marketers should be diagnosed with “InfoObesity.” Instead […].

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Are We Experiencing A Technology Tsunami?

Rich Gee Group

What’s the impact on organizations like Symantec (virus), Gartner/Forrester (advisory), HP (printing), and Microsoft (operating systems)? Is the same thing happening in the tech industry and all ancillary organizations who attach themselves like barnacles to tech? If so, what is the impact on the industry? Is it getting cheaper?

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Experts Offer Advice For How To Lead During 2021

Eric Jacobson

Mangers, leaders, and CEOs are grappling with the same—noisy toddlers, spouses who are also navigating unprecedented schedules, faulty technology, etc. But as you grow, you’ll need specialists on the team: great salespeople, creative marketers, and robust techies. which has given employers a deeply humanistic view of those they manage.

Advice 122
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Persist Like a Tomato Seed

CEO Blog

John Travolta said no to Forrest Gump , and Gwenyth Paltrow told James Cameron that The Titanic , was not her cup of tea. Running the Gauntlet is a personal recommendation by the former Chief Marketing Officer of Kodak, Jeffrey Hayzlett, on how company “change-agents” should strive to lead, drive change, and grow profits. Probably not.

Forrester 124
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2018 Workforce Forecast | Herman Group

Chart Your Course

Case in point, Jay Patel, CEO of Wintergreen Hospitality in Chapel Hill, North Carolina, USA. It will be important for companies to remain vigilant to market opportunities and not dismiss investments that have not worked in the past, but could benefit from some adjustment. More companies will hire for soft skills and culture fit. .

Trends 100
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Morning Advantage: Obama and Romney Give Outsourcing a Bad Name

Harvard Business Review

The best game-changing moves are unexpected, counterintuitive, and consequently generate a great deal of buzz, says marketing strategist Dorie Clark. And Marissa Mayer's appointment as Yahoo's CEO succeeds across the board. Strategy: The First Step Towards Creating A Great Customer Experience (Forrester Blogs). Chief Executive).