Remove CIO Remove Development Remove Incentives Remove Management
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Estonia Highlights The Progress Made With Government-As-A-Platform

The Horizons Tracker

When it comes to developing government as a platform, nations have generally taken slightly unique approaches. In the Netherlands, a number of key portals have been developed by central government agencies, such as Overheid.nl and Ondernemersplein.nl , with these portals designed to help signpost citizens to the correct resources.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). A recent study (also from IBM) indicates that more than 70% of CMOs feel they are underprepared to manage the explosion of data and "lack true insight.".

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business Review

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. PM Images/Getty Images. The numbers ranged from 18% to 69%. The result?

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How to Create True Customer Advocates

Harvard Business Review

So the question becomes: in order to keep the advocate pipeline filled, should you incent customers with rewards, discounts, even payments of some sort? My strong suggestion — based on actual experiences from companies who are not incenting customers to advocate — is to avoid this slippery slope. But where do you find them?

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”.

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The C-Suite Needs a Chief Entrepreneur

Harvard Business Review

We believe that CEOs need a partner for innovation inside their companies, someone who will create and defend processes, incentives, and metrics that encourage radical ideas and find new areas for growth. The CE is responsible for developing new business models and value propositions for the company’s future growth.