Harvard Business Review

FEBRUARY 18, 2011

I came to understand the reason for a phenomenon I had been aware of for years: Medical-center CIOs who are MDs tend to be much better at stating unpleasant truths about IT systems than nonmedical CIOs. CIOs need to engage with the CEO's informal influencers to gain insights into the visibility of this topic in the C-suite.

System 15

System CEO CIO Chief Information Officer 15

Harvard Business Review

NOVEMBER 14, 2013

The history of enterprise technology has been fairly unforgiving to the people intended to use it. For the past half-century, most information technology models propagated two unassailable truths: that enterprise technology was purchased by a select few , and the technology was bought for the company.

CIO 8

CIO Information Technology Enterprise Architecture Software 8

Harvard Business Review

JULY 22, 2014

When combined with powerful analytics, digital data allow marketers to segment their audience and create propensity models that can predict how and when to influence customers to buy. These skills are now reaching beyond data analysis to encompass information architecture, application development, and technology project management.

Supply Chain 10

Supply Chain CIO Chief Information Officer Budgeting 10

Harvard Business Review

MARCH 9, 2018

These companies spent millions to develop digital products, infrastructures, and brand accompaniments, and got tremendous media and investor attention, only to encounter significant performance challenges, and often shareholder dissent. It is multi-faceted and diffuse, and doesn’t just involve technology.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

JUNE 16, 2015

He told me about the days, decades ago, when he first ran into a new breed of executive and thought, “What the heck is a CIO?” Consider three critical mega-trends: resource constraints and rising commodity prices; climate change and extreme weather; and radical, technology-driven transparency. Insight Center.

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

JULY 25, 2012

The ideal coach is the person with the highest authority or influence involved in the selection process. For example, let's assume the CIO who is making the $350,000 purchase of storage technology is your coach and he is a guide. One of the most important sales call goals is to develop a trusted coach — hopefully, a guide.

CIO 13

CIO Politics Committee Information 13

Harvard Business Review

AUGUST 20, 2013

Adoption risk: Adopting technologies or responding to market, business, and technology trends too quickly or too slowly; reactively or over thought, without considering how non-technical implications or unintended consequences contribute adoption risk. Fear of failing means many choose to do nothing.

Dunning 8

Dunning Project CTO Innovation 8

Harvard Business Review

APRIL 18, 2013

Developing customer trust requires managing interactions sensitively in an environment of increased transparency. Leading marketers are looking to influence all their customer interactions by working closely with operations and their chief human resource officers on the company culture. This transparency works both ways.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JANUARY 28, 2015

Coordinating the infrastructure, technology, and messaging in a way that appears seamless and fluid to the customer is, to be blunt, a logistical nightmare. Here are our recommendations for how CMOs and COOs can develop a more collaborative working relationship: 1. Develop a shared vocabulary and shared metrics.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

JULY 9, 2013

The marketing head of an ambitious technology firm recently shared with me a vexing problem: Apple was one of their customers. If you have the right audience at such events — especially decision-makers or powerful influencers at prospective customer-firms — this can be every bit as powerful as a public display of affection.

Brand 8

Brand Stephenson PR Reference 8

Harvard Business Review

JUNE 26, 2017

The sheer magnitude of Apple’s new headquarters sets it apart from any other technology workspace on the West Coast. Software, like information technology in general, is optimized for speed and upgrades — constant, sometimes radical change. million square feet) called the Ring, designed to house 12,000 employees.

Real Estate 8

Real Estate Technology Hedge Project 8