Strategy Driven

MAY 18, 2019

Images and brand names are conventional passive marketing materials. Passive marketing materials are designed to generate interest and proffer brand awareness, comparable to a giant advertisement. Active marketing materials contain the information a potential customer needs. Webinars, amongst others.

Marketing 57

Marketing Objective Brand Seminar 57

Women on Business

JANUARY 18, 2013

The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. That’s OK in the beginning when you’re trying to earn a reputation, but part of acting like a big business is resisting the temptation to under sell yourself. Also, not everything happens online.

Public Relations 255

Public Relations Media PR Bottom-up 255

Modern Servant Leader

NOVEMBER 18, 2010

Holocaust and the 2008 Financial Crisis – Leadership Lessons in Resistance. Book Says Servant Leadership Critical for Marketing Leaders. Know Your Social Media Hierarchy. Conference. Social Media. If You Seek Prestige, Please Don’t Try To Lead… Servant Leadership Profile: Lionel Logue. Innovation.

Servant Leader 150

Servant Leader Leadership Microfinance Discount 150

Terry Starbucker

JANUARY 24, 2010

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full 5 Things Every Business Leader Should Know About Social Media by Starbucker on January 24, 2010 It’s the new elephant in the room. Boardrooms and conference rooms, that is. Social Media isn’t a panacea.

Media 305

Media Sharpe Learning-by-Doing Blog 305

Joseph Lalonde

JANUARY 9, 2015

YouTility: Why Smart Marketing Is About Help Not Hype by Jay Baer – Bear wrote an amazing book on why helping is the new marketing. Moment Maker: You Can Live Your Life Or It Will Live You by Carlos Whitaker – I became a fan of Carlos’ because of his work with the Catalyst Conference. Market in that direction.

Books 120

Books Learning-by-Doing Wilde Self-aware 120

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Harvard Business Review

MAY 13, 2013

The Apple TV will whisk us to work, to school, to conferences, to the city, to Second Life, to our memory palace and virtual library, to shared worlds like Eve and Halo. What is called for is someone with deep pockets and marketing savvy. The Apple TV will be a portal to worlds now accessible only by planes, trains and automobiles.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8