Strategy Driven

NOVEMBER 16, 2015

If they offer constructive criticism, thank them. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES! Stay on it.

Mission Statement 50

Mission Statement Customer Loyalty Ethics Seminar 50

Strategy Driven

SEPTEMBER 2, 2013

Both are valuable, but your customer’s input from their perspective can teach you how to achieve and maintain loyalty. KEY TO IMPLEMENTATION: Re-construct your sales presentation around customer’s responses and perceived values. A subtle but powerful difference. Reprinted with permission from Jeffrey H.

Loyalty 58

Loyalty Price Customer Loyalty Competitive Advantage 58

Strategy Driven

FEBRUARY 16, 2015

The message was so well constructed and completely customized that I am including it here for your educational pleasure. Instead, I listened to an amazing duet that turned their tip into a song! The singsong tip got the meeting off to an incredible start – both in tempo and in tone. Let me tell you something about your personality.

Real Estate 50

Real Estate Customer Loyalty Competitive Advantage Tips 50

Joseph Lalonde

JANUARY 3, 2023

The more comfortable employees are at doing this, the more likely they are to offer constructive ways to improve. Prioritize Loyalty. It takes a lot of work to win over a customer, so you wouldn’t want them to be a once-off. Thankfully, there are multiple ways to engage your existing customers and keep them coming back.

Succession 156

Succession Word of Mouth Marketing Talent Management Learning-by-Doing 156

Harvard Business Review

AUGUST 7, 2017

Recruited from outside the organization, she faced multiple problems: The business was losing money, costs were bloated, customer loyalty was fading, and key talent was defecting. They were eager to offer their support, and even more eager to be seen as key players in the future she was constructing.

Reference 14

Reference Customer Loyalty Budgeting Morale 14

Harvard Business Review

SEPTEMBER 27, 2013

Stories allow the analysts to construct a set of hypotheses and provide a map for investigating the data. We recently worked with a department store retailer and a team of analysts looking for creative insights into customer loyalty.

Analysis 8

Analysis Loyalty Customer Loyalty Retail 8

Harvard Business Review

OCTOBER 24, 2016

Orbital Insight , for example, uses a global network of imaging satellites and specialized machine-vision and shadow-tracking algorithms to monitor: traffic turnover in retailer parking lots; the pace of construction for new buildings; plumes of effluent at factories; and vehicle payloads leaving mining sites, to name just a few examples.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Harvard Business Review

NOVEMBER 22, 2017

Do they focus on “manufacturing” (creating products), “distribution” (managing channels and customer relationships), or some combination of the two? How do they ensure someone owns each customer experience or “journey” on an end-to-end basis?

Strategy 8

Strategy Company Banking Apparel 8

Strategy Driven

OCTOBER 12, 2017

From the automotive industry to construction and even medicine, it seems like there isn’t a single industry that 3D printing is failing to revolutionize. Retailers especially find that they can use apps not just to facilitate transactions but to promote brand awareness and incentivize customer loyalty.

Technology 50

Technology Retail Industry Automotive 50

Harvard Business Review

DECEMBER 17, 2014

To assess such risks to your business, consider the following six questions: Is customer loyalty decreasing? This often signifies that a company has overshot the market by introducing improvements that customers increasingly consider irrelevant and will not pay for.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

AUGUST 11, 2015

Uber, Airbnb, Lyft, 23andMe, and other companies working around or, in some cases, outright ignoring existing regulations have found customer loyalty to be an asset in their conversations with lawmakers and regulators. Opposing viewpoints matter, a lot, if they’re coming from a company’s other customers.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

MARCH 14, 2016

Successful founders understand the economics of customer loyalty. In their early days they know every customer by name. Keeping that up becomes impossible as they grow, but nevertheless they remain obsessed with making sure that someone is looking out for every customer at all times. Focus is undemocratic.

Company 8

Company Hotels Supply Chain Long-term 8