Strategy Driven

AUGUST 4, 2021

Any business looking to increase sales must prioritize delivering an exceptional customer experience. Your strategy should revolve around nurturing customer relationships. That said, you have to come up with innovative ways to boost your customer service. Review your pricing method.

CRM 72

CRM Call Center Price Incentives 72

N2Growth Blog

NOVEMBER 15, 2010

Fear based motivations don’t instill loyalty, create trust, build morale, inspire creativity, attract talent, or drive innovation. when things get tough, or other opportunities present themselves, your employees will cut-and-run at the first option that comes their way because you have failed to earn their loyalty.

Loyalty 417

Loyalty Blog Leadership Brand 417

Harvard Business Review

MARCH 10, 2015

” A PriceWaterhouseCoopers review suggests roughly 45% of flyers would lose under the new schemes. This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Loyalty is a mutual investment, not just an exchange.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. On top of that, the online world is tough for brands to influence.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

SEPTEMBER 8, 2011

Rather than focusing their efforts on improving the company's products or customer experience, employees tend to devote more time and energy to explaining or criticizing the metric itself. The creativity that should be going toward finding innovative ways to wow customers often finds a different and more dangerous outlet.

Incentives 14

Incentives Metrics Sample Survey 14

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. It's not easy, but it can drive real innovation and new thinking, as well as build customer loyalty that maintains or grows market share. (I

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

DECEMBER 29, 2011

Playing politics isn't a bad thing, argued Linda Hill and Kent Lineback in this video, if it gives you the influence you need to drive change. Turn Customers into Promoters. Fred Reichheld explained how to increase customer loyalty the way that Apple does. Oh look, a squirrel! Video interview. Audio podcast.

Video 14

Video Porter Charisma Customer Loyalty 14