Strategy Driven

MARCH 19, 2020

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

Marketing 66

Marketing ROI Audience How To 66

Strategy Driven

APRIL 11, 2019

More and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. You just have to be more careful when choosing the right marketing tools to use.

Marketing 57

Marketing Merchandising Audience Brand 57

Strategy Driven

JUNE 2, 2020

Direct marketing channel. You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Stand out from competitors.

Succession 66

Succession Customer Loyalty Download Brand 66

Harvard Business Review

JULY 15, 2014

Even if you don’t have to calculate CLV yourself (there are lots of tools that will do the math for you ), it’s important to understand the concept so you can decide whether to use it when making marketing and sales decisions. Now the question is how much do you spend marketing to your customers and how effective are your efforts?

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

NOVEMBER 23, 2011

They ask, "If we were a cable TV channel or a mass market magazine, what would our content, tone, and the experience we offered be? Most marketing aims to make consumers aware of a solution or an aspiration they had not considered. But increasingly marketers are seeking to help consumers who are already in a market solve a problem.

Brand 15

Brand Retail Fashion Supply Chain 15

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8