Strategy Driven

JUNE 7, 2021

Not only must it have a good layout on the shop floor, but there should be enough room in the staff-only areas like the stockroom and office for you to be able to successfully manage the business. Never doubt how much easier it can be to manage certain projects and operations with the right tech on your side. The Shop Floor.

Retail 74

Retail Media Merchandising Technology 74

Strategy Driven

DECEMBER 10, 2021

Conventional marketing through emails could bring loyal customers to the brand and update them about future product launches, discounts and sales ahead of time. There are tons of ways and techniques to promote your merchandise; choosing what fits the best with your product is the key. The Takeaway.

Productivity 86

Productivity Products Planning Stage-Gate 86

Strategy Driven

APRIL 11, 2019

For example, customers can earn a discount by posting a photo of the store or your product to their social media profiles. You can use merchandise like T-shirts, hats, and pins to get really close to the audience. With the right approach, you can integrate different marketing activities and amplify their impacts. Mind the Tools.

Marketing 57

Marketing Merchandising Audience Brand 57

Strategy Driven

MAY 10, 2019

Focusing on your customers requires that you not just include marketing in the business success formula for attracting customers but also include merchandising, social media support, and customer support. Make the program convenient for the customers by allowing them to easily check and avail discounts through an app.

Strategy 50

Strategy Company Loyalty Merchandising 50

Harvard Business Review

JUNE 3, 2013

The logic here is that without the price-match guarantee, the retailer was going to lose the sale, so sales gained by this policy are incremental revenue (which results in gross profit as long as the price at least covers merchandise cost). To prosper, physical stores have to change their merchandise selection. How is this possible?

Price 8

Price Merchandising Retail Discount 8

Harvard Business Review

OCTOBER 6, 2014

Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl?

Retail 12

Retail Merchandising Discount Price 12

Harvard Business Review

DECEMBER 7, 2017

One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). All members (men and women) receive a 10% discount on merchandise. But that alone will not save many retailers’ physical stores.

Merchandising 12

Merchandising Retail Reis Discount 12

Harvard Business Review

JULY 17, 2015

Others may simply see no alternative to trying to keep the brand going at any cost, even if that means aggressive discounting, cheap licensing, or other tactics that erode long-term brand value. ’” Purpose might have informed the management of two failed brands – Blockbuster and Radio Shack — differently.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

SEPTEMBER 20, 2011

This once-common practice involves retailers placing merchandise aside after a customer makes a down payment (typically 10 to 20% of full price). If all payments are not made by the agreed-upon deadline, the merchandise is returned to the showroom and all monies paid refunded less a $10 cancellation fee. Now that's win-win.

Merchandising 11

Merchandising Retail Price eBook 11

Harvard Business Review

NOVEMBER 21, 2011

Similarly, categories that provide similar quality but are a meaningful discount to their quick serve restaurant equivalents have grown significantly. Is the category a hedge, an investment with a greater benefit payoff or a cost to be managed? They should think about prioritizing and merchandising lower total cost categories.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

MAY 14, 2013

When this occurs, the challenge for a premium company is how to discount in a manner that doesn''t damage their brand nor anger customers who paid full price. Here are some tips to help front man Mick Jagger, as well as managers in the same situation, profitably navigate out of this mess. Offer Mixed Bundles and Volume Discounts.

Price 8

Price Discount Brand Merchandising 8

Harvard Business Review

APRIL 5, 2013

MLB earns profits from several other avenues including broadcast rights, merchandise, and sponsorships. If the average fan can''t afford to attend a game, managers are right to worry that this might dampen their interest in the sport and negatively impact other non-ticket related profits.

Price 8

Price Airlines Hotels Discount 8

Harvard Business Review

DECEMBER 4, 2018

The ones that manage to escape are discount chains —such as T. That’s why P&G has been restructuring for 20 years “ without much to show for it ,” according to one former finance manager. The 180-year-old house of brands hasn’t managed to survive this long without making bold steps in the past.

Brand 11

Brand Retail Incubator Merchandising 11

Harvard Business Review

APRIL 1, 2016

But it wasn’t too long ago that the discount retailer’s future didn’t glow so bright. Knowing Target needed to regain merchandizing authority, Cornell jumped on the opportunity to create a connection between Target’s merchandise and products from new brands.

Diversity 8

Diversity Retail Discount Brand 8

Harvard Business Review

APRIL 12, 2013

He hoarded information so that individual store merchandisers didn''t know how various lines were performing. He abandoned the discounting customers had come to expect from retailers. I think Penney''s management needs to once again get back into the heads of its core consumers. He mocked J.C. Penney''s ways of doing things.

Class 8

Class Mass Marketing Retail Merchandising 8

Harvard Business Review

JUNE 23, 2014

Yet for each Radio Shack and Barnes and Noble fighting for its life, there are still those beloved corner stores and discount chains that manage to thrive. A better look at the merchandise, and the benefits of touch and feel – but even more, for expertise that could guide their choice. Design for empathic expertise.

Retail 9

Retail Reis Price Banking 9

Strategy Driven

JANUARY 2, 2020

Is anyone surprised Baby Yoda exploded in popularity and now every shop under the sun wants to sell some sort of Baby Yoda and The Mandalorian merchandise? You can prioritize those leads by giving them an exclusive look at your new product or give them a discount for a limited period. Pop-Culture is Your Friend. Why stop there?

Media 68

Media Marketing Succession Metrics 68

Harvard Business Review

DECEMBER 15, 2010

Retailers provide many case studies in capabilities-driven success, one of the most compelling of which is the big discounter triad of Walmart, Target and Kmart. Walmart's success doesn't just stem from impressive logistics, aggressive vendor management and its position as a low-cost retailer. Let's take a closer look.

Succession 15

Succession Retail Merchandising Supply Chain 15

Harvard Business Review

JANUARY 30, 2012

Its presence was so overwhelming that city, state, and federal governments tried almost every weapon available to force it to abandon discount pricing. The first revolution came around the turn of the twentieth century, when the brothers took management roles in the tea-store chain run by their father, George H. In 1946, the U.S.

P&L 14

P&L Retail Real Estate Discount 14

Harvard Business Review

JANUARY 29, 2014

Gay urban males receiving special discounts and promotions are the most effective at driving traffic to your sites. But how should sophisticated marketers and merchandisers use them? But if resolved early, they’ll promote the firm’s responsiveness online.

Merchandising 11

Merchandising Media Price Cost 11