Early Adopters Management Marketing Project 
The Horizons Tracker
MARCH 14, 2023
Something is not right, and the root of the problem is in how we are managing and investing in innovation, both inside individual organizations and also in the larger society,” he argues. “We “This shows clearly that the “digitalization leap” has begun, but it remains in infancy under the scope of manufacturing SMEs in Finland.”
Eric Jacobson
MAY 11, 2021
Success with early adopters can be misleading and give founders unwarranted confidence to expand. Prior industry experience is very important for entrepreneurs targeting some markets, but less important for other markets. False Promises. Speed Traps. Prior functional experience can be very valuable for an entrepreneur.
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LDRLB
MAY 26, 2014
Actually, this project started probably three or four years ago when Paul’s last book came out, which is called Jumping the S-Curve. If you’ve been waiting for them to enter the market and start to establish their customers before you do anything, you’ve now waited too long.
Harvard Business Review
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
Harvard Business Review
NOVEMBER 24, 2017
Strategic stress is characterized by three zones, which executives must consider and effectively manage: Strategic Burnout (too much strategic stress). This scenario is characterized by many divergent projects, fragmented activities that have little in common with the initial strategic plan, and projects that do not fit together.
Harvard Business Review
AUGUST 24, 2016
It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful. This isn’t market research, but hands-on problem solving. Each group represents a functional area like credit, fraud, or marketing services.)
Harvard Business Review
APRIL 25, 2011
Kearney as "the best-managed company in the world" — not so different from Apple today. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%. In 2004, three years before the iPhone, it rejected a proposal to develop a Nokia online applications store.
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