Harvard Business Review

DECEMBER 2, 2010

Today, Seth Godin examines the challenge of marketing to the world's poor. Its success will depend on the ability to create a market for the idea. Acumen creates these markets using patient capital. So how can the $300 House be marketed effectively? Triple the U.S. population by three. How do we do that? And so it grows.

Marketing 14

Marketing Mass Marketing Early Adopters Venture Capitalist 14

Harvard Business Review

JUNE 15, 2015

Different segments have different risk tolerances, ways of making decisions, and — perhaps most challenging for growing businesses — preferences for when and how they adopt innovations. Early adopters are typically younger, more willing to take risks, more eager to try new things, more affluent, and substantially less numerous.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Rajesh Setty

SEPTEMBER 27, 2011

This is an ambitious project and it’s not surprising because it’s founded by ever enterprising Sramana Mitra. Through the Entrepreneur Journeys project, I have come to conclude that the most vulnerable phase in an entrepreneur’s life is the pre-$1 million revenue stage. This is where numerous ventures fail.

Entrepreneur 54

Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

NOVEMBER 24, 2017

This scenario is characterized by many divergent projects, fragmented activities that have little in common with the initial strategic plan, and projects that do not fit together. The company had expanded into too many different and overly complex projects, which essentially created high levels of strategic stress.

Strategy 8

Strategy Strategic Planning Stress Hamel 8

Harvard Business Review

APRIL 14, 2016

Results were projected to the U.S. “Explorers” are the most innovative and optimistic about technology and are early adopters; they make up 41% of on-demand consumers. But major corporations are starting to enter on-demand markets. and University of Miami marketing professor A.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Harvard Business Review

AUGUST 8, 2017

And while we’ve found customers for IoT connectivity, the number of our customers who value the new technology has been much lower than industry projections led us to believe. When the IoT trend started surfacing, we, like many other copmanies, pored over the analysts’ projections. ” When in Doubt, Go Modular.

Productivity 9

Productivity Products Early Adopters Software 9

Harvard Business Review

AUGUST 24, 2016

It is the passionate early adopters who help you to gain traction, see what works and what else may be needed to make the product successful. This isn’t market research, but hands-on problem solving. Each group represents a functional area like credit, fraud, or marketing services.)

Company 8

Company Team Due Diligence Banking 8

Harvard Business Review

FEBRUARY 8, 2017

The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has started to slow. In emerging markets, that number is even higher, at 90%.

Maturity 8

Maturity Advertising Marketing Insurance 8

Harvard Business Review

MAY 17, 2016

Large decreases in costs by eliminating the waste of fully developing features that fail in the market. A team typically consists of three to seven people who have strong software engineering, product management, testing, and marketing skills. Improvements in quality, reductions in errors, and greater reliability. Consider Etsy Inc.,

Innovation 10

Innovation Company Software Engineering 10

Harvard Business Review

NOVEMBER 21, 2012

The world's second largest carbon market (after the European Union) opened in the state as part of California's ambitious program to cap and reduce greenhouse gas emissions. The market will decide that. The beauty of the market is that it reveals the market participants' collective estimate of the price. s carbon market.

Price 15

Price Energy Transportation Bottom-up 15

Harvard Business Review

APRIL 25, 2011

By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%. Effective execution became harder and harder, creating a vicious cycle of falling behind in the market, losing money, cancelling projects and shedding staff, all of which further damaged its ability to execute.

Supply Chain 15

Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

JUNE 8, 2018

Morgan projected up to $1T in investment would be deployed this decade — which would make impact investing twice the size of official development aid to the world’s less develop countries (as defined by the United Nations) , presuming historic levels of aid stayed constant since 2010. Erik Dreyer/Getty Images. In 2010, J.P

Microfinance 8

Microfinance IPO Real Estate Industry 8

Harvard Business Review

JULY 12, 2017

Rather, they can become early adopters of the technology. When we buy an insurance policy at an individual household level or for a large, complex business or project, the only items that seal the deal are some papers with promissory statements.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

APRIL 8, 2014

Kickstarter is one of a growing number of crowdfunding platforms for gathering money from the public to fund all sorts of projects. IBM saw these online social systems for investing in new ventures and decided they would like to develop a similar system internally for selecting innovative projects.

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

JULY 27, 2017

Only around 20% of technologies funded by CVC&A grab enough attention of business units to start co-innovation pilot projects with portfolio startups. Top startups already have market leading solutions. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

MAY 15, 2012

For 36 years, the company has used only first-year savings to tally the benefits of pollution prevention projects — that's an effective discount rate of, well, infinity. It's also remarkably safe for users and technology — you can safely dip an iPhone in the stuff.

Innovation 12

Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

DECEMBER 21, 2016

AI isn’t a science project; it’s commercially important. Those who invest early may benefit not only from increased productivity but also from learning about how AI-enabled products and services work that may provide additional advantages in subsequent decision-making. China is a leader, not a follower or a copycat.

Policies 8

Policies Report Technology Incentives 8

Harvard Business Review

JUNE 19, 2015

Given this ease of use and lightweight operation, adoption of RPA can originate inside business operations, and typically does, rather than being brought to the business by the IT department. And thus (because RPA projects do not require expensive IT skills), the threshold of processes worth automating is substantially lowered.

Case Study 8

Case Study Software Process Operations 8