The Horizons Tracker
MARCH 24, 2021
So too has the number of use cases to which such data can be put, with some uses more ethical than others. New research from Wharton explores the ethics of using genetic data for marketing purposes. As genomic sequencing has fallen in cost, the number of full sequences that have been made has risen exponentially. Consumer needs.
Strategy Driven
NOVEMBER 11, 2021
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics.
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Women on Business
JANUARY 17, 2011
By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. Yet, we still need to use our innate power to keep moving forward. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.
Rich Gee Group
NOVEMBER 13, 2010
I was blown away with the attendance of so many powerful peers in the industry, all looking to collaborate and learn how to leverage our craft more effectively in this changing marketplace — it’s nice to present to a group I know I can help. Based on the feedback I received via my evaluation forms, everyone had a powerful experience.
Women on Business
DECEMBER 28, 2010
They need to be their own PR specialist every day. However, the companies that have formal sponsorship programs are few and far between. High performing women need to take control of their own career advancement. They need to advocate for an advocate or sponsor. Here are some suggestions: Be proactive, intentional, and strategic.
Women on Business
JANUARY 3, 2011
In the masculine model of success, power and prestige take precedence, compassion, and long term consequences are secondary. I believe that as women, we have a major task to help combine the power of the masculine with the caring of the feminine. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail.
Women on Business
DECEMBER 13, 2010
Some of the strongest most powerful women I know–when pushed–will tell me that there is still that little inner Miss Congeniality inside them. Being true to your principles and ethical background almost always leads to being “liked&# for the right reasons, and by the right people. The answer is obvious.
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