Harvard Business Review

JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? Consider the pharmaceutical industry, the focus of a recent global survey my colleagues and I conducted. until it''s too late. Only, it''s not at all funny.

Industry 8

Industry Pharmaceuticals Disruptive Innovation Strategic Planning 8

Harvard Business Review

FEBRUARY 21, 2014

The Perfect Brand There's Nothing Subversive or Anti-Business About 'The Lego Movie' Pacific Standard True, the villain in the new Lego movie is named Mr. Business, but Fox Business''s accusation that the film is therefore somehow anti-corporate is way off, says Kevin Nguyen. For men, this is perfect," Durán notes.

Film 8

Film Audience Brand Self-aware 8

Harvard Business Review

OCTOBER 12, 2011

It's conceivable that IT's views could have saved the company, had the culture been different and had executive management been willing to listen. But surveys show that more than 25% of firms still think of IT as a cost center, 53% of CIOs' time is focused on cost control, and 54% of companies outsource their IT services.

CIO 9

CIO Outsourcing Cost Center Film 9

Harvard Business Review

OCTOBER 24, 2013

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, print and other one-way interruptive marketing approaches are quickly losing efficacy.

Marketing 21

Marketing Content Brand Audience 21

In the CEO Afterlife

NOVEMBER 4, 2012

Hangovers notwithstanding, the next morning at the crack of ten ‘o’ clock we’d reconvene in our work-room and sit quietly surveying the fruits of our labor. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Whatever the form factor, companies must skillfully manage any future shifts in customer interactions.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Our 2015 trends offer great opportunity – along with some unusual new challenges – for managers in all industries.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

JUNE 3, 2016

Madhav was in the MSx program at the Stanford Graduate School of Business, a program for mid-career managers. He had been director of product management at Dell Computer before coming to Stanford. The feedback was so much more useful and empowering than information from surveys. The SFO project began in January 2015.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

FEBRUARY 1, 2013

That is the finding of a survey (PDF) and series of follow-up interviews conducted by NewVantage Partners with C-level executives and function heads representing companies and government agencies during the second half of 2012. The initial set of questions should be limited and manageable. Now major U.S.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8