Film Marketing Resistance Technology 
Leading Blog
JANUARY 5, 2015
During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. The Kodak name became synonymous with a resistance to change, but it’s not just innovation the company lacked. I believe the answer is yes.
Great Leadership By Dan
JUNE 19, 2014
Rather than bargaining over film distribution agreements and intellectual property, they combined their imaginations to design an ecosystem of creativity. He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). And one man stood in his way.
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Women on Business
DECEMBER 20, 2010
Strong yet Others are from books, films and politics. At first I sulked and resisted; that’s the drama queen in me. Many of the women who shaped us were in our families, mothers, grandmothers, aunts, sisters, neighbors, and teachers. The others can get a silent salute from the heart. Here are two that jumped out at me as I was reading.
Strategy Driven
OCTOBER 9, 2013
But after meeting internal resistance, we integrated elements of going tribal to create a new company, Division-D. As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. We used the tribal concept when we created a new video-focused advertising company, AdKarma.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. Time moved on, and during the nineties technology overran, and transformed the creative industry like it did most others. To resist the urge to self-censor. I’m glad I did. To sleep on it.
Harvard Business Review
NOVEMBER 14, 2017
marketing team offered the same promotion to U.S. Businesses can be equally complex: a diversity initiative, for example, might include some compulsory training, but if this triggers sentiments of resistance and skepticism, it can be self-defeating. A little later, the U.S. customers in order to boost sales.
Harvard Business Review
APRIL 9, 2014
Ed Catmull is a co-founder and the longtime head of Pixar Animation Studios, which struggled for 10 years from its founding in 1986 until the runaway success in 1995 of its first feature film, Toy Story. Does this create pressure to adopt the same technology or the same processes? In his new book Creativity, Inc. Why is that?
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