Harvard Business Review

DECEMBER 22, 2010

As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty. It measures and holds itself accountable for changes in the way that teachers use information and communications technology in the classroom.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

MARCH 22, 2017

This gives marketing an opportunity to measure and manage itself in new ways. In the past, marketing measured success by sticking to budgets and winning creative awards. Zscaler, a cloud-based security platform for businesses, created a Value Management Office. Bring creativity to measurement. Think like a startup.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

FEBRUARY 1, 2013

All participants were executives with budgetary and decision-making responsibility or direct visibility and influence for Big Data initiatives. The initial set of questions should be limited and manageable. We see successful companies beginning by defining a set of the most critical business questions that require an answer.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

NOVEMBER 20, 2015

Corporate procurement processes are opaque, secretive, and can be influenced by political pull as well as pure performance. Manage culture by setting expectations appropriately. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. Ideally, a brand and a woman of influence interact directly, one to one. Women, already social media power users, are increasingly exercising that influence via their phones. And these messages use strong market segmentation. It''s her phone.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JUNE 24, 2015

Managers and other business leaders face a dilemma: with increasingly diverse environments to manage and rising stakes to get it right, how do they identify the most effective approach to business strategy and marshal the right thinking and behaviors to conceive and execute it, supported by the appropriate frameworks and tools?

Strategy 8

Strategy Competitive Advantage Environment Execution 8