Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. They learn fast, work hard, and certainly complain less.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Keep the pressure on productivity. Your leadership is crucial.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector.

CEO 15

CEO Innovation Constraint Engineering 15

Harvard Business Review

MAY 24, 2012

But in the era of Big Data and decision-making at the desktop, it's vexing to think that any company with significant technology investments would allow the all-too-human traits of ownership debates and subjective opinion to override robust data analysis. But optimizing the use of these and other technologies remains a challenge.

Merchandising 11

Merchandising Risk Management Supply Chain Retail 11

Harvard Business Review

NOVEMBER 13, 2012

focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g. start screening candidates on technology skills).

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

MARCH 22, 2017

Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

OCTOBER 19, 2012

India's largest consumer products company, a unit of Anglo-Dutch Unilever, PLC , reported that its sales were up 9 percent. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Furthermore, Indian consumers look at many product categories through the prism of social class.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

JUNE 24, 2015

Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change. Visionary firms win by being the first to introduce a revolutionary new product or business model. As of 2014, its stock was up 800 percent from recession lows.

Strategy 8

Strategy Competitive Advantage Environment Execution 8