Leadership, Marketing, Media and Telecommunications

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing

Marketing Levitt Telecommunications Brand

Pursuing Entrepreneurial Companies: Grad Advice | In the CEO.

In the CEO Afterlife

APRIL 10, 2011

Leadership. Social media, telecommunications, high tech are today’s rising stars. Check their market cap and reputation for innovation. Less than two years and I was in marketing. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife. Main menu Home.

CEO

CEO Advice Company Competitive Advantage

Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

JUNE 13, 2011

As social media and personal email continue to be many individual’s primary forms of communications, it becomes harder to keep them focused at the workplace. An increase in usage of media-rich sites can place a considerable strain on limited bandwidth, which can hurt the performance of critical business tasks. About the Author.

Strategy

Strategy Management Telecommunications CRM

Multicultural Leadership Starts from Within

Harvard Business Review

JANUARY 17, 2012

As new technologies in social media, transportation, and telecommunications bring us closer together, it's more critical than ever for organizations to recruit, develop, and retain multicultural leaders who can skillfully navigate both the opportunities and challenges of a more connected world. The world is getting smaller.

Competitive Advantage

Competitive Advantage Leadership Telecommunications Talent Management

Who's Really Responsible for P&G's Succession Problems?

Harvard Business Review

JUNE 3, 2013

Where was its leadership bench? Is the problem that P&G produces outstanding specialists in marketing but not general managers who can run the business? Why are so many companies struggling with a crisis of their leadership bench? What kind of signal did this choice send to P&G''s top managers? Succession planning'

Succession

Succession Telecommunications Biotechnology Real Estate

Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

JANUARY 26, 2017

companies spend over $900 billion on their sales forces, which is three times more than they spend on all ad media. But good planning and proper leadership support can help. Consider a large home energy provider in a mature, commoditized market where deregulation is driving down revenue and profit.

Execution

Execution Cost Telecommunications CRM

Artisans Must Balance the Books

Harvard Business Review

NOVEMBER 23, 2010

When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities. Rather, they were abandoning their businesses because of bad bookkeeping.

Books

Books Guidelines Banking Telecommunications

The Rise of the Not-So-Experienced CEO

Harvard Business Review

DECEMBER 26, 2014

We have reviewed hundreds of corporate announcements and websites, interviewed numerous leadership experts, and conducted an analysis of CEO changes and successions over the past five years at S&P 500 and Global 100 companies. Through this effort, we have observed certain characteristics of this emerging trend.

CEO

CEO Contingency Plans Telecommunications Planning

Making Room for Reflection Is a Strategic Imperative

Harvard Business Review

NOVEMBER 24, 2010

He also founded Bubblegeneration, an agenda-setting advisory boutique that shaped strategies across media and consumer industries. Cross-functionalizing the marketing mix to drive incremental revenue generation opportunities" isnt reflection (and heaven knows few breakthroughs ever lie down that path ).

Short-term

Short-term Guidelines Mass Marketing Telecommunications

The Right CEO Personality for Process Improvement

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched. We all have.

Process

Process CEO Insurance Banking

Is HR Too Important to Be Left to HR?

Harvard Business Review

NOVEMBER 23, 2010

Take over responsibility and leadership. Take over responsibility and leadership. But it must be HR that decides how things are done, based on the professional knowledge and insights only HR people will have. To all HR people: be proud about the responsibility you have — or should have. Most companies need a strong HR.

CIO

CIO Guidelines Telecommunications Emotional Intelligence

The Next Frontier of Judgment - Across Enterprises

Harvard Business Review

NOVEMBER 30, 2010

As Tom Davenport, Larry Prusak, and I talk to people about our current research, we hear broad support for its central thesis: that good judgment is not only something required of individuals in leadership positions; it is something that must be embedded in organizations as a whole.

Guidelines

Guidelines Education Telecommunications Emotional Intelligence

Breaking Up the Retail-Price Confusopoly

Harvard Business Review

NOVEMBER 30, 2010

In my own work , I found that this might be particularly prevalent for utilities (gas, electricity and telecommunications). In my own work , I found that this might be particularly prevalent for utilities (gas, electricity and telecommunications). Ran Spiegler (with co-authors) has studied such strategies.

Retail

Retail Price Comparison Nalebuff

The 3 Things CEOs Worry About the Most

Harvard Business Review

MARCH 16, 2015

The speed at which those problems happened was exponentially increased because of the ability of people to communicate through social media.” So the challenge was to have the broad marketing strategies with local adaptations.” As David Thodey put it, “Leadership was pretty important. Leadership Competition'

CEO

CEO Stephenson Pharmaceuticals Globalization

The Buzz on Green Business in China

Harvard Business Review

NOVEMBER 22, 2010

I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. I wrote a couple of months ago about Chinas leadership in the clean tech race , but at the macro level. Thats what Chinas Hi-Tech Fair is doing. Its another thing to see the green focus up close.

NGO

NGO Chemicals Guidelines Telecommunications

Google Changes the Playing Field on News

Harvard Business Review

NOVEMBER 23, 2010

Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School Topics Change Management Competition Innovation Leadership Strategy Skills Emotional Intelligence Managing Yourself Measuring Business Performance Project Management Strategy Execution Industries Finance & Insurance (..)

Guidelines

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard

Are You Working Over the Thanksgiving Holiday?

Harvard Business Review

NOVEMBER 23, 2010

Harvard Business Review Cart My Account Downloads Explore Today on HBR Blogs Magazine Books Authors Store Harvard Business School Topics Change Management Competition Innovation Leadership Strategy Skills Emotional Intelligence Managing Yourself Measuring Business Performance Project Management Strategy Execution Industries Finance & Insurance (..)

Guidelines

Guidelines Telecommunications Emotional Intelligence Balanced Scorecard

Why the TSA Screening Revolt is Like Poison Ivy

Harvard Business Review

NOVEMBER 23, 2010

Well youre never going to hear about those nine innocent souls lost in car crashes, but the plane crash would be all over the media. Well youre never going to hear about those nine innocent souls lost in car crashes, but the plane crash would be all over the media. It is around 100. It is around 100.

Airlines

Airlines Report Guidelines Discount