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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

Process 199
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You Need a Transformational Business Coach

Lead Change Blog

Today, as cycles of technology, market conditions, and competitive environments continue to accelerate, responding in an agile and flexible fashion to that world requires clarity, more than ever before. I worked with another client planning fast growth for his telecommunications business.

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When Leadership Is Just Sucking It Up And Doing The Right Thing

Terry Starbucker

This is another installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. This excerpt tells two very contrasting stories about a job of leadership that is never, ever, easy – having to let people go. Why are you doing this – you don’t have a Marketing staff.

Letter 171
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How To Increase Profits Through Gender-Balanced Leadership

Eric Jacobson

"While the global population is largely gender balanced, men hold eighty-five percent of senior leadership positions in public companies," states Melissa Greenwell , author of the new book, Money on the Table: How to Increase Profits Through Gender-balanced Leadership. Identify and communicate criteria for successful leadership.

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Apprenticeship Levy flexibility and productivity

Chartered Management Institute

This focus on short-term challenges neglects the development of essential management and leadership skills. Large online retailer This large online retailer currently has 50 management and leadership apprentices at level 5 and 60 at level 6. Flexibility and open spend: Under this system any levy incurred above 0.5%

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What They Didn’t Teach You at Business School about Negotiation

Great Leadership By Dan

The creative teams he developed laid the foundations for today’s music, movie, and telecommunications industries. He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). And one man stood in his way.

P&L 252