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Marketing Is Dead

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Here are its critical pieces: Restore community marketing. But they are.

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How Corporate HQ Can Get More from Innovation Outposts

Harvard Business Review

They received generous expat remuneration packages and the tremendous opportunity to create their own social capital by meeting entrepreneurs and venture capitalists and being exposed to the frontier of ideas and technologies. The company no longer has any operations at all in Silicon Valley.

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Don’t Write Off the (Western) Focused Firm Yet

Harvard Business Review

In his article “ Why Conglomerates Thrive (Outside the U.S.) ” in the December 2013 issue of the Harvard Business Review , J. In our opinion, which of the two is the more successful depends on the context in which the business operates. Given the still-prevailing “conglomerate discount” Western firms are subject to (i.e.,

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3 Things the Most Creative Leaders Do

Harvard Business Review

I’ve paid attention to how the best of them operate — how they nurture creativity all around them — and I’ve noticed three things: They build core enthusiast communities inside and outside of their organizations. Harvard Business Review. Further Reading. Innovative Teams (20-Minute Manager Series). Add to Cart.

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How to Respond When You’re Left Out of Important Meetings

Harvard Business Review

Send the host of the meeting an email, saying you wanted to check in about the meeting in question (let’s call it the Operations Update meeting). “Dear Annika, do you have 15 minutes to chat about the Operations Update? ” Stay neutral. Focus on the process rather than the personalities.

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Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Harvard Business Review

A sound economy, a booming stock market, and huge business tax cuts, the story goes, have convinced CEOs of companies flush with cash to distribute some of it to front-line employees. Just as noteworthy, John Lewis operates as a full-fledged democracy that distributes power up and down the ranks. Our focus is on social capital.”

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What Business Should Do about Occupy Wall Street

Harvard Business Review

The global financial crisis that continues to send shock waves across the world unfortunately represents the ugly face of capitalism today. ITC decided to measure its own performance in terms of its contribution to creating economic, environmental, and social capital through innovations that would be embedded in its business strategy.