Digital Pioneers on Paper
Harvard Business Review
JULY 11, 2011
Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages.
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