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Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Meanwhile, Eric Ries, is using his new book, The Lean Startup , to experiment with the marketing principles he espouses in its pages.

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How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. Traditional financial systems are risk mitigation tools, and there is typically no weighting on speed. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks.

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The Dangers of the Minimal Viable Product

Harvard Business Review

One of Blank's disciples, Eric Ries , turned his wildly popular Startup Lessons Learned blog into The Lean Startup , one of 2011's best business books. Instead of changing titles on the fly, it took weeks before Maghound's system registered a change so I could get a new magazine. After a few months, I cancelled my Maghound membership.

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Become a Company That Questions Everything

Harvard Business Review

To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.” Ries points out that at most companies, “the resources flow to the person with the most confident, best plan.

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Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean.

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Fail Bigger Cheaper: A Three Word Manifesto

Harvard Business Review

A system that fails to fail lacks the capacity to evolve — much less to gain resilience, or, above all, wisdom. Beancounters and bureaucrats, welcome to the 21st century: its time to get lethally serious about failing bigger cheaper. The future's not predicted — it's created. So create it.

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Which Social Network Makes Your Customers Buy?

Harvard Business Review

They hire 20-somethings to manage the corporate Twitter account, and they are in the process of spending untold dollars on social media monitoring systems. They pay content marketing firms to write company blogs and produce YouTube videos.

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