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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Why Are Workers Are Getting A Smaller Piece Of The Economic Pie?

The Horizons Tracker

The researchers analyzed data from across the OECD in manufacturing, wholesale, retail, utilities, services, transportation, and finance sectors, including data on payroll, output, and total employment. What is clear from the data in these sectors is that a relatively small number of highly competitive firms have dominated each market.

GDP 63
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Leadership Strategies: Are You a Davos Woman?

Women on Business

First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? 1 Comments 1 Women Entrepreneurs January 18th, 2011 at 5:42 pm Thanks for this post. By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful.

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The Season for Giving

Women on Business

Findings in a global Barclay’s Wealth study last year revealed that “women are playing an increasingly important role in driving the charitable agenda and that women are more generous than men, giving away a higher percentage of their net investable assets than their male counterparts.

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Part 1 of the How to Establish a Financial Relationship with a.

Women on Business

Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.