Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions: Where/how are people wasting their time?

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Companies across the spectrum are grappling with change as new technologies, innovations, and customer behaviors disrupt old business models.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

JANUARY 23, 2018

Orange Is the New Black became an unexpected hit, helping to put Netflix on the map as a creator of innovative original entertainment. A subscription-based business model means there are no advertisers to offend, only customers to delight, which gives streaming companies more leeway to create edgy or controversial content.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

JUNE 14, 2013

Whitney Broadwell of Women for Women International notices the same trend: "This time last year, 12% of our email opens were through mobile, now it''s 33% and climbing every month.". Innovations in Digital and Mobile Marketing An HBR Insight Center. How Advertisers Can Maximize Mobile Conversions. The Mobile Shopping Life Cycle.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

JANUARY 10, 2013

A generation ago, incumbents that struggled to respond to disruptive innovations had an excuse. Sifting through this work highlights three seminal moments in any disruptive innovation's development: Conception. In 2012 a number of disruptive innovations came of age. 3-D printing. The Internet of Things.

Trends 8

Trends Disruptive Innovation Christensen Business Model 8

Skip Prichard

JULY 15, 2019

More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent. Mostly because it’s fundamentally more difficult to lead an organization than ever before, due to a confluence of leadership trends and external factors.

How To 77

How To Middle Management Innovation Technology 77

Harvard Business Review

JANUARY 7, 2014

In 2013, three trends gained purchase and this year, they’ll ascend. . The first trend is the democratization of access to the opportunities in the $130 trillion physical economy , which by the way is six time bigger than the digital economy, according to Oxford Economics.

Trends 8

Trends Kleiner Supply Chain Sports 8

Harvard Business Review

APRIL 19, 2017

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. But these trends, and the business responses to them, carry secondary, nonmarket risks — which may turn out to be even greater. And such efforts should be advertised.

Politics 9

Politics Supply Chain Offshoring Globalization 9