2013 Customer Loyalty Management Marketing 
Chart Your Course
OCTOBER 27, 2014
A recent Bain Capital Customer Loyalty study found that consumers are four times more likely to do business with a company that provides good customer service versus a competitor that offers a lower price. Regardless of where you sit on this issue, it’s safe to say customer retention is important to every business. .”
Strategy Driven
JULY 11, 2013
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how Accelerator Selling addresses the customer’s desired focus on business results. FREE StrategyDriven Trial Membership.
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Lead on Purpose
NOVEMBER 9, 2013
Perhaps a manager is present to take care of the problem, or maybe you have to wait for a phone call; either way, neither you nor the employee are pleased with the lack of progress during your interaction. This disenchantment is painfully clear in the Gallup 2013 State of the American Workplace survey.
Strategy Driven
AUGUST 14, 2013
Today’s customer lives in an over-stimulated, highly entertaining world. The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. Bell is a customer loyalty consultant and the author of several national best-selling books.
Strategy Driven
OCTOBER 21, 2013
The FIRST thing to cut is executive pay, then management pay, then eliminate middle management as needed. Meanwhile, customers need help, service, and answers. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Copyright 2007-2013 by StrategyDriven Enterprises, LLC.
Strategy Driven
APRIL 15, 2013
What else could a manager want? Sounds like it’s your manager that needs to make more calls and increase his activity. You’re a micro manager with little or no current sales talent yourself. You’re totally clueless about your customer base and what will grow more and profitable sales. Make more cold calls?
Strategy Driven
NOVEMBER 25, 2013
I define churn as management’s inability to keep customers loyal. Why doesn’t management have the intestinal fortitude to present that as a dollar amount? Customer relationship management is the most purchased, least-used, and least-adopted software in the history of computers. HOW MUCH IS THAT IN DOLLARS?
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