Remove 2015 Remove Brand Remove Ethics Remove Marketing
article thumbnail

Playing the Long Game: The Employee Retention Process in HR

HR Digest

The World Bank has projected a 9 million skilled and semi-skilled ICT workers shortage to affect Indonesia between 2015-2030. While it can feel like a localized issue, such market changes are just as possible in U.S. industries and it emphasizes the importance of the retention process in HR.

Process 59
article thumbnail

A Quick Guide To The Marketing Benefits Of A Greener Business

Strategy Driven

But, one of the most overlooked benefits of running a greener business is that it is great for your marketing efforts. Others will prefer a color or a brand name. And, most importantly for this article, some will buy for ethical reasons. However, try those marketing methods online and it’s a different story.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leadership Development Investments

Coaching Tip

study of nearly 400 organizations by Lee Hecht Harrison has identified that 54% of employers plan to increase investments in leadership development in 2015. Top 10 In-Demand Leadership Competencies in 2015 (Respondents rated as “Very Important”). Ethical behavior 9. The online survey was open from January 20 to 30, 2015.

article thumbnail

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

Amid improved consumer confidence, with the April 2015 confidence index of 95.2 These disparities are also among the biggest misperceptions that both online and offline marketers hold. This overwhelming demand for consumer attention and dollars has created a market filled with cynics, whose defenses are on full alert.”.

Crisis 50
article thumbnail

The Office Christmas Party and Legal Liability

HR Digest

Gender equality, workplace behavior and ethics, and stringent human resource policies and cases of sexual harassment have rendered the infamous ‘50s and 60s gatherings largely obsolete. In today’s digital marketing and social media usage for brand presence, a clear cut stand on social media usage and your company’s position on it will help.

article thumbnail

How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The marketing industry will be no exception. Data-Driven Marketing. The science of storytelling and brand performance.

article thumbnail

Ethics for Technologists (and Facebook)

Harvard Business Review

In retrospect, if I had to write it again, I’d include a section or chapter on ethics. The ongoing explosion of technologically-enabled business opportunities inherently expand the ethical dilemmas, quandaries and trade-offs managements will confront. Ethics Information & technology Innovation' but sometimes, they will.

Ethics 8