Airlines Ethics Marketing Technology 
In the CEO Afterlife
SEPTEMBER 8, 2015
Thanks to technology, we have access to an endless source of data at our fingertips, at any place and at any time we choose. Technology gives us more and more data, but analyzing and understanding ‘more and more’ is arduous and time consuming. Now, I don’t want anyone to think that I don’t value information technology.
Women on Business
JANUARY 11, 2011
Often this meant trying to read Mapquest directions while driving on a highway or in the dark.
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Coaching Tip
FEBRUARY 23, 2012
Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 6) Give trust away.
Harvard Business Review
MARCH 10, 2015
Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.
Women on Business
JANUARY 24, 2011
When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE. Their advice can be invaluable.
Harvard Business Review
NOVEMBER 27, 2015
Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Technology. Technology. Technology. Technology. Technology. Technology. Whole Foods Market.
Harvard Business Review
FEBRUARY 5, 2013
The business environment today has indeed become mindboggling complex due to accelerating globalization and rapid technology changes. John Mackey, co-founder and co-CEO of Whole Foods Market, discovered his noble purpose early in his life. When wisdom provides the ethical compass, intelligence can become even more potent.
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