Strategy Driven

NOVEMBER 22, 2016

Below I’ve listed a few stakeholders and corresponding Core Ideas to pitch to them regarding the European market entry: VP of Sales: “We should enter the Italian and German markets because we can generate $XMM in sales.”. I’m making a pitch for entering the Italian and German markets no matter who my stakeholder is.

Metrics 50

Metrics CFO Chief Financial Officer Marketing 50

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 3, 2017

And many CEOs we talked to, like Owen Mahoney of Nexon, agree that the CHRO is one of the most strategic roles someone could have: “Businesses grow or die based on the quality of their people, so the human resource executive role is arguably the most strategic in the company.

Quinn 11

Quinn Execution CFO Forrester 11

Harvard Business Review

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. “You’re surprised?”

Case Study 11

Case Study Team CFO Merchandising 11

Harvard Business Review

JULY 14, 2017

A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Human capital. After all, we call the department human resources.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8