LDRLB

APRIL 21, 2020

We look back on it as a genius idea, but the market at the time wasn’t so sure. And then, they listened as the CFO of Blockbuster arrogantly explained to them how every dot com company was about to implode, how the internet was overrated, and how brick and mortar retail was going to survive for a very long time.

CFO 78

CFO Motivation Industry Participative 78

Tanveer Naseer

NOVEMBER 28, 2017

Lars Sudmann, former CFO of Procter & Gamble Belgium, TEDx presenter, leadership and board advisor, and executive coach, believes that companies should provide consistent feedback to all of their employees. “If This article originally appeared on The Economist Executive Education Navigator. Click here to view the original article.

Charan 213

Charan Attrition Morale Survey 213

Strategy Driven

NOVEMBER 22, 2016

Below I’ve listed a few stakeholders and corresponding Core Ideas to pitch to them regarding the European market entry: VP of Sales: “We should enter the Italian and German markets because we can generate $XMM in sales.”. I’m making a pitch for entering the Italian and German markets no matter who my stakeholder is.

Metrics 50

Metrics CFO Chief Financial Officer Marketing 50

The Horizons Tracker

MARCH 15, 2020

That’s largely the ethos behind accelerators such as Entrepreneur First, who back exceptional people and help them turn their intellect into marketable products and successful businesses. They scoured through 69 articles published between 1975 and 2018 to try and find common themes within the research. Who would be CFO or COO?

Team 85

Team Entrepreneur COO CFO 85

Harvard Business Review

JULY 25, 2016

What receives far less attention is that, more and more in our increasingly complex, volatile, and fully-globalized business world, the effectiveness of such action depends on a powerful partnership between the Chief Financial Officer (CFO) and the General Counsel (GC).

CFO 8

CFO Chief Financial Officer Compliance Due Diligence 8

Harvard Business Review

JANUARY 28, 2020

Changes in tools, teams, regulations, and markets are putting sustainability in the hands of the finance department.

CFO 13

CFO Finance Tools Marketing 13

N2Growth Blog

AUGUST 22, 2010

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. " Great article. Thanks for all the great articles! Nothing worse than leading from an ivory tower and being disconnected from masses.

Blog 417

Blog Gordon CEO Consultative 417

Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Please consider the environment before and after printing this article. Relate Articles: The biggest thing sales leaders overlook: SALES!

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Strategy Driven

APRIL 18, 2014

After working for twenty years in the sales and marketing industries, she founded her consulting business, Protocol Consultants International , in 1992. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. No related articles.

Consultative 56

Consultative Skills CFO Competitive Advantage 56

Harvard Business Review

FEBRUARY 10, 2016

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8

B2B Content Marketing Consensus 8

Mills Scofield

NOVEMBER 18, 2011

The development process continues and we introduce the “Amalgatome” in the middle of 2011 to a narrow market of fifteen primary processors with an annual sales potential of $2.76 Million; not big, but interesting. More valuable than this success is the realization that diamonds are sparkling within our reach.

Succession 70

Succession Industry Stage-Gate CFO 70

Harvard Business Review

JULY 31, 2017

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Harvard Business Review

MARCH 6, 2013

CMOs and CFOs don't always see eye-to-eye. An article published in CFO.com indicates that in one study, more CMOs report sharing marketing information with their CFOs than CFOs reported receiving. However, in the best run companies, the relationship between CMOs and CFOs has changed radically and for the better.

CFO 8

CFO Advertising Finance Marketing 8

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?”

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Strategy Driven

JULY 27, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result? All rights reserved.

Case Study 50

Case Study Technology Resistance Project 50

Harvard Business Review

MARCH 15, 2016

This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role. After all, it’s the CFO who typically sets expectations about growth to investors and then allocates resources to ensure their organizations deliver. Similarly, Corning Inc.

Short-term 8

Short-term Long-term CFO Wiseman 8

Harvard Business Review

JANUARY 11, 2016

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. Tapping the most promising growth spots.

Strategy 8

Strategy CFO Finance Short-term 8

Strategy Driven

JANUARY 28, 2011

Dirty Little Secrets offers dozens of examples to clarify precisely how buying decisions can be facilitated through the right kind of questions, including an in-depth case study of a marketing manager who recognizes the need for a better website and wants to bring in an external design team. The result?

Servant Leader 50

Servant Leader Newsletter Resources CFO 50

Harvard Business Review

NOVEMBER 9, 2018

Take Jim, a front-runner CFO candidate for a leading medical device manufacturer on the verge of an IPO. About the Research This article is based on research conducted over 10 years in support of our recently published book, The CEO Next Door (Currency, 2018). Peer relationships.

Career 15

Career CFO Sample Execution 15

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 28, 2018

Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. ” The company took note and duly committed to reducing costs at a rate exceeding market contraction. What he heard was uncomfortable.

Company 9

Company ROIC CFO Restructuring 9

Harvard Business Review

MAY 3, 2017

Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” “I was surprised by how much I personally enjoyed running the HR function versus taking on a CFO role,” said Reses.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. It was 2001, and online advertising was at its nascent stage. The situation was untenable.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

JULY 17, 2017

Eastman Kodak is the textbook case for failing to prioritize an innovation agenda; business schools around the world study the ramifications of the company’s ill-fated decision to ignore the digital photography market until it was too late. The Future of Financial Services.

Industry 13

Industry Short-term Planning Long-term 13

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. I’m the CFO and he’s in charge of sales. Most of the input was neutral, which was to be expected. Though brilliant and well respected, Damon wasn’t the warmest of colleagues.

Case Study 14

Case Study Team CFO Merchandising 14

Harvard Business Review

NOVEMBER 17, 2015

Meanwhile, Dr. Piech was obsessed with achieving dominant global market share, which included a larger presence in the U.S. (Volkswagen group profits come largely from the sales of Porsche and Audi, the large bulk of other sales being not that profitable.)

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

AUGUST 30, 2017

Since its founding just eight years ago, Uber has become one of the best-known brands in the world, has presence in over 80 countries, has market share reported at 77% in its core U.S. It was the pioneer in social networking, arguably one of the highest-potential markets ever. Khosrowshahi has much working in his favor.

CEO 12

CEO IPO Energy COO 12

Harvard Business Review

OCTOBER 15, 2013

It was the first time a vice chair would be based in an emerging market. As Keith Sherin, then GE’s CFO put it, “This is where the growth is. This article is adapted from the HBR interview with Ram Charan, You Can’t Be a Wimp, Make the Tough Calls found in the November 2013 issue of HBR. We are shifting our center of gravity.”

P&L 8

P&L Fixed Assets Charan Delegation 8

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

Influence 275

Influence Blog Politics Learning-by-Doing 275

Harvard Business Review

NOVEMBER 30, 2018

Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography.

Career 8

Career Chief Financial Officer Supply Chain Chief Information Officer 8

Harvard Business Review

MARCH 17, 2017

In her article, “The Neurochemistry of Positive Conversations ,” Judith Glaser highlights specific behaviors that contribute to negative chemical, or “cortisol-producing,” and positive chemical “oxytocin-producing” reactions in others.

Chemicals 12

Chemicals Consultative CFO Video 12

Harvard Business Review

MAY 31, 2017

Before 1999 “performance” had a simple, unidimensional definition for health care leaders and their boards: It was shorthand for the CFO’s financial report, summarizing operating margins. In the years since, “performance” has become more complex, now including dozens or even hundreds of quality measures.

Health Care 13

Health Care Chief Financial Officer Comparison Quality 13

Harvard Business Review

AUGUST 28, 2012

While business markets are obviously different from societies in many ways, they share more things in common, especially in today's networked world. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions.

How To 12

How To Chief Technology Officer Audience Banking 12

Harvard Business Review

SEPTEMBER 11, 2017

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. Your company has (mostly) solved product/market fit. What to do. What to do. What not to do.

Metrics 14

Metrics Engineering Efficiency Learning-by-Doing 14