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Steps in a Buying Decision

Strategy Driven

Mention your thoughts to the VPs of Sales and Marketing as you’d all need to share budget. have a formal meeting with VPs of Sales and Marketing and the head of Technology (the 4 of you make up the foundation of the Buying Decision Team (BDT)) to discuss ideas to move forward and upgrade your site, including bringing in a web design vendor.

CFO 50
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A Technology Case Study: Implementing What the Customer Wants

Strategy Driven

In order for any change to occur – whether it’s a decision to purchase a product, or an implementation to add new technology – whatever touches the ultimate solution must buy-in to the change. In 1983, in London, I started up a body shop/recruitment company to support the ‘new’ language and ’4GL’ support technology called Focus.

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How the CFO and General Counsel Can Partner More Effectively

Harvard Business Review

What receives far less attention is that, more and more in our increasingly complex, volatile, and fully-globalized business world, the effectiveness of such action depends on a powerful partnership between the Chief Financial Officer (CFO) and the General Counsel (GC).

CFO 8
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The Disconnected Leader | N2Growth Blog

N2Growth Blog

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. " Great article. Thanks for all the great articles! Nothing worse than leading from an ivory tower and being disconnected from masses.

Blog 417
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Professional Presence Makes the Difference!

Strategy Driven

Imagine combining the brilliant technological advances of today with timeless people skills, and consider the potential of future generations. After working for twenty years in the sales and marketing industries, she founded her consulting business, Protocol Consultants International , in 1992. No related articles.

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Avoid These Common B2B Content Marketing Mistakes

Harvard Business Review

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8
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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

The development process continues and we introduce the “Amalgatome” in the middle of 2011 to a narrow market of fifteen primary processors with an annual sales potential of $2.76 Million; not big, but interesting. More valuable than this success is the realization that diamonds are sparkling within our reach.