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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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The Big Picture of Business – Visioning Scope: Applying Vision Toward Your Organization’s Progress

Strategy Driven

By benchmarking activities and accomplishments against planned objectives, then the company has a barometer of its previous phase and an indicator of its next phase. Keep the vision grounded in reality through benchmarked measurements. The review and benchmarking phases of one process constitute the pre-work and research for the next.

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The Big Picture of Business – Cut the Weeds: Focus on Priorities and Strategy, Avoid the Time Zappers

Strategy Driven

Examine and benchmark the reasons and results. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

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Personal Needs vs. Customer Relationships

Strategy Driven

The challenge of sustaining long-term value pushes businesses toward considering short-term relationships as the easiest route to profits. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. The Powerful Role of Trust. The Sincere Company.

Aaker 63
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The Big Picture of Business – The Fine Art of Failure: Benefiting from Mistakes to Assure Success

Strategy Driven

Continuous quality improvement means that we benchmark accomplishments and set the next reach a little further. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Books typically valued from $14.95 – $29.95

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The Big Picture of Business – Diversity is Important for Business

Strategy Driven

Holds benchmarks for Continuous Quality Improvement. It opens your services to additional market niches. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Books typically valued from $14.95 – $29.95

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Advice to New Graduates in Their Job Search: ‘Put Your Baseball Cap to the Side’

Strategy Driven

If you are a recent college graduate entering the job market after spending the summer backpacking through Europe or taking some downtime, you are facing a tight labor market. Prospective employers, especially for highly quantitative roles, look at these scores to benchmark candidates competing for entry-level positions.

Advice 63