Brand CFO Human Resources Marketing 
In the CEO Afterlife
SEPTEMBER 6, 2011
by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. After all, I had come up through the marketing ranks. Marketing is important.
In the CEO Afterlife
DECEMBER 31, 2011
I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.
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Women on Business
JANUARY 17, 2011
CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,
Women on Business
JANUARY 8, 2011
She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â
Marshall Goldsmith
FEBRUARY 8, 2018
World authority on branding and culture transformation. Deepa Prahalad – Focused on design and emerging markets. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Sean McGrath – Human Resources Vice-President World Bank Group.
Harvard Business Review
JULY 25, 2017
Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).
Harvard Business Review
JULY 29, 2014
In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.
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