Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

N2Growth Blog

AUGUST 22, 2010

If your CFO handles all communications with your banking relationships, and your Chief Investment Officer handles all of your investor relations, you’re flat out missing the boat. If your CMO is making all of your brand decisions there will be h*ll to pay down the road.

Blog 417

Blog Gordon CEO Consultative 417

Strategy Driven

MARCH 20, 2021

If you’ve been in the market for new business insight technology, such as a financial services analytics solution, the benefits of these are obvious. It’s usually the job of a bank’s chief financial officer (CFO), chief risk officer (CRO), or chief technology officer (CTO) to oversee tech implementation.

Technology 69

Technology Chief Financial Officer Banking Chief Technology Officer 69

N2Growth Blog

JUNE 29, 2010

Home About Overview News Careers Contact Blog Services Branding/Identity Executive Search Leadership Development Overview CEO Coaching Executive Peer Groups Strategic Growth Consulting Innovation Management Personal Branding Reputation Management Social Media Consulting Pro Bono Services Clients Intermidiaries Downloads Blog Contactus N2growth Home (..)

Blog 313

Blog Brand CEO Consultative 313

Strategy Driven

FEBRUARY 20, 2019

On the other, while private companies aren’t under the same legal obligations in terms of disclosure, and while the short-term consequences may be less impactful, these companies still face long-term pitfalls, such as lost trust and tarnished brands. Make no mistake: this problem is only getting worse.

Chief Technology Officer 74

Chief Technology Officer Short-term How To Long-term 74

Women on Business

JANUARY 8, 2011

She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â

Press Release 124

Press Release CEO Discount PR 124

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

DECEMBER 13, 2017

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. Then he laughed.

Hotels 8

Hotels Case Study Brand Price 8

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Deepa Prahalad – Focused on design and emerging markets. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Tammy Erickson – McKinsey award-winning author.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Strategy Driven

NOVEMBER 18, 2013

Make an appointment with the CFO. What do you do EVERY DAY to build attraction and brand? Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' They just buy. He or she is most interested in making a profit, not just saving a dollar. Why did you lose the sale?

Proposal 58

Proposal Price Long-term Customer Loyalty 58

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MAY 8, 2013

He waved his brand-new VillageCar card near the door handle and got in. "It The two were executives of Beacon Car Rental, one of the industry''s most established and respected brands. I know I''m an ops guy and you''re the marketing guru, but I don''t buy it," Henry said. He laughed; Henry grimaced. Tony shook his head.

Case Study 8

Case Study Brand How To Beyer 8

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” That can be, I think, really demotivating.

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Despite the fact that the company enjoyed massive brand awareness, escalating acquisition costs were destroying margins.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

APRIL 5, 2013

My consulting firm works with many successful market leaders with amazing market shares — 30%, 50%, 70% and even 90%. One example of a company in this situation is Gillette, which has approximately a 70% share of the shaving market. For decades, the shaving market was men''s facial hair removal.

Price 8

Price Franchising Marketing CFO 8

Harvard Business Review

NOVEMBER 9, 2018

Take Jim, a front-runner CFO candidate for a leading medical device manufacturer on the verge of an IPO. Take Denise, a talented marketing executive who has helped reinvigorate some of the world’s most iconic retail brands. What ultimately cost Denise a coveted CMO job was a pattern of poor peer relationships.

Career 15

Career CFO Sample Execution 15

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. I’m the CFO and he’s in charge of sales. Most of the input was neutral, which was to be expected. Though brilliant and well respected, Damon wasn’t the warmest of colleagues.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

NOVEMBER 17, 2015

Meanwhile, Dr. Piech was obsessed with achieving dominant global market share, which included a larger presence in the U.S. Volkswagen will have to abandon its strategy of world domination and the hubristic “Das Auto” branding approach we see in the ads.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

AUGUST 30, 2017

Since its founding just eight years ago, Uber has become one of the best-known brands in the world, has presence in over 80 countries, has market share reported at 77% in its core U.S. It was the pioneer in social networking, arguably one of the highest-potential markets ever. Khosrowshahi has much working in his favor.

CEO 12

CEO IPO Energy COO 12

Harvard Business Review

AUGUST 4, 2015

Kate Heiny, who very recently departed as the director of sustainability at Target, told the crowd at this summer’s sizable Sustainable Brands conference that: “With their words and wallets, our customers are asking for more [sustainable products].” That seems to be changing. And it’s not just happening at Target.

Productivity 8

Productivity Products Chemicals Retail 8

Harvard Business Review

JULY 26, 2013

More humbly, incompatible communications networks and a less-than-proactive IT department drove a company''s supply chain and procurement teams to use LinkedIns, private Tweets and cut-and-paste Sharepoints to quickly coordinate go-to-market product changes with key vendors. Why Can''t a CIO Be More Like a CFO?

Media 8

Media Power CIO Supply Chain 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. hotel brands — and was looking for more. We have created a third way between your brand sites and the OTAs.”

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

FEBRUARY 10, 2015

How much time do you spend enhancing your organizational culture, leadership pipeline, and employer brand? If you’re typical, then your culture, leadership, and employment brand are described vaguely or not at all. How well are those efforts reported to your investors?

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

AUGUST 5, 2016

These leaders, mostly consumer-facing brands like Google, Apple, Microsoft, Walmart, and IKEA, have been covering their roofs and filling giant fields with solar panels and wind turbines. They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. Get early buy-in.

Energy 8

Energy Industry Finance CFO 8

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 27, 2014

What was so horrible about publicly traded companies that he’d consider being a CEO again, but only if he could avoid public markets? But I tucked Palmisano’s remark away, and when we started putting together a package of articles for the June HBR on American corporations’ relationship with Wall Street, I thought I’d ask Palmisano about it.

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

Influence 275

Influence Blog Politics Learning-by-Doing 275

Harvard Business Review

OCTOBER 10, 2013

The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

FEBRUARY 25, 2014

We’ve barely spent anything on marketing, because they do it all for us.” Thousands of Brand Evangelists. When the women arrived back at the office, Andrew Maslin, BrainGame’s head of marketing, was waiting for them in the lobby. “I We’ve got thousands of brand evangelists. They’re our biggest enthusiasts. Lena asked. “We

Company 9

Company CFO Proposal Engineering 9

Harvard Business Review

SEPTEMBER 29, 2011

For example, Tim Sheahan, Chief Financial Officer for a large division of a multi-national corporation, aspires to become CFO of a Fortune 100 company in the future. Consider Ann Berkley's experience when she was named Vice President of Marketing for a major division of a large consumer products company.

Execution 14

Execution Team Chief Financial Officer Finance 14

Harvard Business Review

JUNE 4, 2013

Nothing about markets or strategies — CEOs have canned answers for that kind of thing. How about this, the boardroom version of Sophie''s Choice: "Who would you rather fire, the CFO or the CSO?". Have you ever pondered what you''d ask the CEO if you were made chairman of the board for 10 minutes and could pose one question?

CEO 8

CEO CFO Offshoring Cost 8

Harvard Business Review

JULY 14, 2017

A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Value is in the products and services themselves. Intellectual capital.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Harvard Business Review

OCTOBER 11, 2013

So although the company makes almost no money on the machines, it earns a profit of about 15 cents on each pod, not to mention additional licensing fees from food brands, such as Kellogg’s and Nature’s Promise, that are keen to be associated with a wildly popular product. Terranola’s market cap skyrocketed to $8.1 As CFO, A.J.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

DECEMBER 19, 2013

This bias also explains why a CFO may be perceived as cheap by disposition or why a team might attribute its internal conflicts to incompatible personalities instead of resulting from organizational incentives to compete rather than collaborate with one another. There is a better way.

Human Capital 8

Human Capital Constraint Politics Incentives 8

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. In fact, CEOs avoid IT like the plague. Because they distance themselves from IT, CEOs don''t grasp its subtleties.

CEO 8

CEO CIO Technology CFO 8