B2B versus B2C Marketing Adjustments
Coaching Tip
SEPTEMBER 30, 2011
One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . For instance, let’s look at branding and positioning. By Guest Author Sean Geehan. I’m a living case-in-point. In the retail category (e.g.,
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