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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . For instance, let’s look at branding and positioning. By Guest Author Sean Geehan. I’m a living case-in-point. In the retail category (e.g.,

B2C 95
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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68
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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. It is not the same as creating a new brand, launching it and watching it grow.

Blog 222
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Why HR and the CEO should be joined at the Hip | In the CEO Afterlife

In the CEO Afterlife

The day the Jacobs Suchard (now part of Kraft Foods ) Board of Directors promoted me to the C-Suite, they strongly suggested I align myself with the CFO. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Marketing is important.

CEO 162
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Steps in a Buying Decision

Strategy Driven

These terms define a specific set of sequenced actions buyers take to enable internal consensus and change – change management issues, if you will – rather than define steps that address needs or vendor/solution choice which come later and are the focus of sales. meet with CFO (manages the Tech department). meet with BDT.

CFO 50
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Lessons Learned from Twenty Years of Developing Leaders

Next Level Blog

A number of them have brought me back to work with them again as they move to their next level like from CFO to COO or, in another example, several times over the years as the leader moved from VP to SVP to business unit president to, finally, CEO of his company. There would not be an Eblin Group without her.

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The Disconnected Leader | N2Growth Blog

N2Growth Blog

I think you’ll find that your view of the world will change dramatically when you rely upon your own observations, as opposed to what you read in a management report, or what you hear third or fourth hand in a meeting. The arrogant CEO doesn’t value the input of line and staff management.

Blog 417