Strategy Driven

FEBRUARY 20, 2019

On the other, while private companies aren’t under the same legal obligations in terms of disclosure, and while the short-term consequences may be less impactful, these companies still face long-term pitfalls, such as lost trust and tarnished brands. Make no mistake: this problem is only getting worse.

Chief Technology Officer 75

Chief Technology Officer Short-term How To Long-term 75

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Deepa Prahalad – Focused on design and emerging markets. 14th Administrator, United States Agency for International Development. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?” ORLY: Right.

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

NOVEMBER 9, 2018

.” Pandas look innocent, but their powerful jaws deliver a bite stronger than a jaguars’ Pandas can be painfully costly to individuals whose careers stall for reasons unbeknownst to them and to organizations and managers unable to develop talented leaders to their full potential.

Career 15

Career CFO Sample Execution 15

Harvard Business Review

AUGUST 4, 2015

Kate Heiny, who very recently departed as the director of sustainability at Target, told the crowd at this summer’s sizable Sustainable Brands conference that: “With their words and wallets, our customers are asking for more [sustainable products].” That seems to be changing. And it’s not just happening at Target.

Productivity 8

Productivity Products Chemicals Retail 8

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. “I did talk to that leadership development firm last year,” he said. I’m the CFO and he’s in charge of sales. Most of the input was neutral, which was to be expected.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

FEBRUARY 10, 2015

How much time do you spend enhancing your organizational culture, leadership pipeline, and employer brand? If you’re typical, then your culture, leadership, and employment brand are described vaguely or not at all. How well are those efforts reported to your investors?

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

AUGUST 5, 2016

These leaders, mostly consumer-facing brands like Google, Apple, Microsoft, Walmart, and IKEA, have been covering their roofs and filling giant fields with solar panels and wind turbines. They held about 40 meetings with companies that had bought renewable energy and with big project developers. Get early buy-in.

Energy 8

Energy Industry Finance CFO 8

Harvard Business Review

SEPTEMBER 29, 2011

For example, Tim Sheahan, Chief Financial Officer for a large division of a multi-national corporation, aspires to become CFO of a Fortune 100 company in the future. Consider Ann Berkley's experience when she was named Vice President of Marketing for a major division of a large consumer products company.

Execution 14

Execution Team Chief Financial Officer Finance 14

Harvard Business Review

FEBRUARY 25, 2014

Its founder, Hans Faust, couldn’t afford to hire developers at the outset, so he’d enlisted volunteers to help design, build, test, and debug the new kind of online game he wanted to bring to the world. You forgot one important figure, Klaus,” Rutger Ekberg, the head of product development, said with a smile. Everyone laughed.

Company 9

Company CFO Proposal Engineering 9

Terry Starbucker

DECEMBER 2, 2010

And I think anybody who’s occupied this office has to remember that success is determined by an intersection in policy and politics and that you can’t be neglecting of marketing and P.R. This is an important point for all business leaders, but in my experience, I believe marketers are particularly prone to what I call “smart syndrome.”

Influence 275

Influence Blog Politics Learning-by-Doing 275

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

OCTOBER 10, 2013

The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

SEPTEMBER 25, 2013

In today’s resource-constrained environment, many of us are delivering 120% on the current demands of our job—but devoting little time to developing ourselves further or positioning ourselves for a future move. If you’re ambitious but your job offers you limited opportunities for exploration and growth, what can you do to develop new skills?

Porter 11

Porter Delegation Learning-by-Doing Project 11

Harvard Business Review

JULY 14, 2017

But platforms and networks can be developed in many different ways. A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Insight Center.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Women on Business

JANUARY 25, 2011

I have learned over the years to make meetings meaningful and productive, but it has become a developed skill over time. For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. Almost everyone has suffered through too many meetings that take up too much time and accomplish too little.

Press Release 140

Press Release Discount PR Magazine 140

Harvard Business Review

OCTOBER 31, 2011

I'm honored, sir, to be opening a brand new store. Yes, sir, I was worried about that, too — market saturation. And I think there's a market that you should consider: Mexico." It's a good time for us and potentially a great market," he told Aubrey. Back at the office, Stan stopped by to see his CFO, Carl Amirault.

Case Study 10

Case Study Marketing Real Estate Retail 10

Harvard Business Review

MAY 14, 2012

They were the people whose job it is to worry about risks to the on-going organization — legal, risk management, finance, IT, and the brand team. For example, we sought the Office of General Counsel's help in developing terms and conditions for the contest. He also committed to developing all of the semifinalists' submissions.

Innovation 11

Innovation CFO Learning-by-Doing Brainstorming 11

Harvard Business Review

AUGUST 1, 2017

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. ”We didn’t think a recommendation engine was necessary at the time,” said one of the company’s web developers.

Engineering 8

Engineering Company White Paper Cooper 8

Harvard Business Review

MAY 8, 2012

We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you. Here's what I've learned about winning pitches like these: 1. but we're not so sure we can.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

DECEMBER 9, 2010

She'd mentioned her business, Calidad de Vida, a group of day care centers for the elderly, and he'd peppered her with questions, explaining that he was interested not only as a doctor (he was the leading cardiothoracic surgeon at Madrid's best hospital) but also as a potential investor (he'd unloaded his stocks just before the market collapsed).

Case Study 13

Case Study Franchising Health Care Follow-up 13