N2Growth Blog

APRIL 29, 2012

When a new industry surfaces, the early adopters (first-movers) set-up shop, validate proof of concept, carve out their niche, and build very strong, if not in some cases, category dominant brands. Many successful bloggers today were not necessarily first-movers, but rather fast-followers able to leap frog the early adopters.

Blog 302

Blog Early Adopters Niche Marketing Magazine 302

HR Digest

JANUARY 10, 2024

Avivah Wittenberg-Cox, a trailblazer in the realm of gender balance and inclusive leadership, shares profound insights in an exclusive interview with The HR Digest. The HR Digest: As a pioneer in gender balance advocacy, what are some of the most significant breakthroughs you’ve witnessed in achieving gender parity in leadership roles?

Diversity 52

Diversity Globalization Presenteeism CEO 52

Eric Jacobson

MAY 11, 2021

Success with early adopters can be misleading and give founders unwarranted confidence to expand. If you launch a beverage brand or a fashion apparel company, industry experience is super valuable. False Promises. Speed Traps. All three types can be gained by working for a big company before launching a venture.

Succession 65

Succession Entrepreneur Case Study Apparel 65

Steve Farber

FEBRUARY 13, 2017

Businesses like restaurants and microbreweries–those with strong brand loyalty that can quickly connect to a large crowd of customers and supporters–have been early adopters. Around 120 companies raised some level of money this year using this method. So here’s the million-dollar question: Is it for you?

Company 71

Company Due Diligence Early Adopters Banking 71

Harvard Business Review

JULY 31, 2014

Those insights came from the research Adobe had done to develop the platform, as well as the data the platform was already generating from early adopters. They used content marketing for thought leadership, in the true meaning of the term. Retailers were all ears.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

JANUARY 23, 2013

Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. And as I've written about here on HBR.org, blogging is the best way to demonstrate true content mastery and thought leadership.

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

APRIL 15, 2013

But I would suggest that there is something more fundamental happening behind the numbers; something lurking in the very nature of digital marketing and what it asks of leadership and what it means for accountability. The Digital Disconnect. Like so many other revolutions, digital marketing has taken hold from the bottom up.

CIO 8

CIO Marketing CRM Information Technology 8