Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

JULY 17, 2015

To many bystanders, the dichotomy of watching the greatest number of big-budget quality productions being created at the very same time as pundits prognosticate the death of cable, satellite, and broadcast networks makes the off-screen drama as compelling as anything happening on-screen.

Video 8

Video Telecommunications Early Adopters Advertising 8

Strategy Driven

SEPTEMBER 13, 2019

Ask any experienced marketing professional about the top moves you can make to accelerate your marketing campaigns at any level of business, and an overwhelming majority will point to the weight that compelling customer testimonials carry. What’s your overall budget for the production? Will internal microphones work?

Content 51

Content Gordon Video Budgeting 51

Harvard Business Review

OCTOBER 24, 2012

Collaborative activity is the "secret sauce" that enables teams to come up with innovative new products or creative, buzz-worthy marketing campaigns. One solution is to use a flexible, fluid team structure that consists of three tiers : a core, an operational level, and an outer network. — can play a huge role in doing so.

Team 9

Team Succession Hypercompetition Teamwork 9

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. Promote and graphically portray your company’s designated cause-related marketing activities. With cameras now on phones, people are snapping more pictures than ever before. Show employees as being engaged in community activities.

Strategy 95

Strategy Budgeting Audience Risk Management 95

Harvard Business Review

JUNE 13, 2012

Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It

Case Study 12

Case Study Audience Survey Marketing 12

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

JANUARY 21, 2013

Wendy Kopp started Teach for America, initially as a conference, on a shoestring budget after graduating from college. Feeling that he needed an experienced operating and marketing partner, the then 29-year-old Jobs lured Sculley to Apple with the now legendary pitch: "Do you want to sell sugared water for the rest of your life?

Film 8

Film Creativity Entrepreneur Learning-by-Doing 8

Harvard Business Review

JUNE 3, 2016

But they hoped that the benefits would extend far beyond this objective — that the project would introduce the Opera staff to new ways of thinking that offered the potential to fundamentally change how it operated. The challenge of experimenting at an organization committed to perfection. The event was a huge success.

Audience 8

Audience Brainstorming Project Class 8