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Why Startups Fail: Six Issues to Avoid

Leading Blog

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. . Marketing: How much to spend on marketing. False Starts.

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Leading in a New Direction - 3 Techniques for Thinking up New Business Ideas

Great Leadership By Dan

A = Adapt – How about adapting the successful drive-through services that the fast food companies offer to the fast-casual market? P = Put to Other Uses – use the restaurant as a market research center. No late fees, as a business model where the renter must replace each returned DVD benefits from tardy returns. ?

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Start a Business at Any Age

Skip Prichard

Ageless startups are organized to help people contribute their ideas and skills to markets and communities they are passionate about. Communities and markets that people love and respect will be under significant pressure to reinvent themselves. What marketing techniques are important to consider?

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business Review

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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What Google “Glassholes” Reveal About Managing Innovation

Harvard Business Review

Innovation increasingly blurs technical and marketing distinctions between “ lead users ” and “early adopters.” In other words, managing the behaviors—and misbehaviors—of your innovation’s early adopters/lead user community may determine success far more effectively than managing its initial features and flaws.

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Building a Minimum Viable Product? You're Probably Doing it Wrong

Harvard Business Review

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn''t necessarily validate it. Which approach should you use first?

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Building a Minimum Viable Product? You’re Probably Doing it Wrong

Harvard Business Review

In creating a minimum viable product , entrepreneurs choose between experiments that can validate or invalidate their assumptions about a business model. If your MVP offers a better experience, then failure invalidates your business model; success doesn’t necessarily validate it.