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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Make It, Don't Fake It

Leading Blog

Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.

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Is a Corporate Board Seat in Your Future? :: Women on Business

Women on Business

The opportunity to network and leverage relationships with other board members who can potentially help you advance your career and broaden your influence. In summary, a seat at the table can help you in your own career efforts. The opportunity to learn and apply new skills that you can add to your portfolio and resume. Post by Jane K.

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Employer Branding and Talent Attraction in a Post-COVID World

HR Digest

This means employers have to now market themselves as viable options where people can build a rewarding career. One of the ways to add to one’s stature in the market is through a solid employee value proposition (EVP). Starbucks uses social media for advertising its commitment to diversity and its open work culture.

Brand 88
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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

In fact, those that have the tendency to feel guilt are more likely to assist colleagues, are more committed to their organizations, and are perceived by their peers as strong leaders. The guilt-leaners are also proven to be less stressed than their co-workers and have higher job satisfaction. Believe it?

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5 Important Things to Remember as an Entrepreneur :: Women on Business

Women on Business

Take something that has already been done and repackage it in a way that attracts or addresses a need from a different target market! Ask for feedback on your website, services, marketing, ect. You will be a source of encouragement to others thereby keeping yourself encouraged, focused, and committed to success.

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People Do Business With You…But Why?

Women on Business

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.