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Innovative Service Leaders Nurture Trust

Lead Change Blog

He was the CEO of one of the most innovative service companies on the planet. ” These words of Harvard professor and marketing guru Ted Levitt were written about customers. Reliability is the foundation of mutual trust,” advises Carlo Medici, CEO of AlzecaBio, “. He did not hesitate with his answer: “Trust!”.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision' Great marketing becomes the cultural glue that binds every department and every employee to the vision – always has, always will.

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Featured Leading Voice: Chip Bell

Lead Change Blog

Helping the CEO of Southwest Airlines launch a best-selling book. ” The books Chip has found most helpful for his professional life include Watership Down by Richard Adams, Marketing for Business Growth by Ted Levitt, and The Purple Cow by Seth Godin. Being on CNBC, Fox Business, CNN and ABC pitching a new book. trustworthiness.

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Its a Jungle In There

CEO Blog

CEO Blog - Time Leadership Thursday, November 11, 2010 Its a Jungle In There Sometimes I like to work slowly. I call it CEO Blog - Time Leadership because of my keen interest in time. I am CEO between positions. I think this is one reason I love early mornings. I love the feeling of being caught up and on top of things.

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Successful Companies Don’t Adapt, They Prepare

Harvard Business Review

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

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5 Questions That Will Help You Stay Ahead of Your Disruptors

Harvard Business Review

After yet another painful discussion about what to do, the late Andy Grove, then Intel’s president, turned to CEO Gordon Moore and asked , “If we got kicked out and the board brought in a new CEO, what do you think he would do?” ” Moore answered without hesitation: “He would get us out of memories.”

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Social Pressure Is a Better Motivator Than Money

Harvard Business Review

Consider another example made famous in Levitt and Dubner's Freakonomics. The CEO of Wells Fargo, John Stumpf, marked the first anniversary of its change program by sending out personal thank-you notes to all the employees who had been involved. She'd probably have accepted it graciously.