Remove CFO Remove Engineering Remove Finance Remove Marketing
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How Technical Debt Opens the Door to Cyber Attacks—and Steps to Protect Your Small Business

Strategy Driven

Months of investigation by a cyber consulting firm finally determined the source of the vulnerability to Azotrope’s network: a combination printer/fax machine in their testing and QA area that engineers regularly used to fax lunch orders to a local Chinese restaurant. How would your CFO or CIO handle this? An excerpt is below.

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Leadership and Product Management

Lead on Purpose

Here are the key roles that are crucial to your success as a product manager, and why they are important: Engineering/QA: The relationship with the engineering/development team is paramount for product managers. With this information marketing communicates the product effectively to customers and the market in general.

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What It Will Take to Fix HR

Harvard Business Review

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11
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Why We Need to Update Financial Reporting for the Digital Era

Harvard Business Review

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8
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How to Kill Quarterly Earnings Guidance

Harvard Business Review

There are instances when it might be perfectly legitimate and value enhancing to issue earnings guidance in an effort to inform the market about material disruptions, shifts in the business model etc., At a macro level, there is evidence that it negatively influences analysts’ reports, thereby distorting the market.

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Scaling Customer Service as Your Startup Grows

Harvard Business Review

Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. I’ve spent the last seven years building the customer success function at HubSpot. What to do.

Metrics 14
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How Industrial Firms Invest in Renewable Energy, Affordably

Harvard Business Review

Under this financing structure, the company contracts to buy kilowatts, not the turbines and panels. They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. This allowed the company to claim carbon-neutral status for Texas-made products, a nice and strategic marketing win.

Energy 8