Harvard Business Review

JULY 31, 2013

Some experiences come through channels that companies can influence but not control, such as social networks and review sites. Digital experiences unleash more ways for companies to influence and satisfy the customer, and differentiate themselves from competitors. Optimize marketing efforts to achieve influence at scale.

CIO 8

CIO Technology Media Information Technology 8

Harvard Business Review

JULY 22, 2014

When combined with powerful analytics, digital data allow marketers to segment their audience and create propensity models that can predict how and when to influence customers to buy. Starving IT of budget takes a heavy toll on innovation. CIOs and CMOs must meet in the middle.

Supply Chain 10

Supply Chain CIO Chief Information Officer Budgeting 10

Harvard Business Review

JULY 4, 2012

I believe, though, that it is at the enterprise level that mobile could truly become a game changer for Africa , enabling the building of massive fortunes, and perhaps even the much anticipated recycling of innovation from Africa to the West. Intriguingly, the African IT manager has very little influence over the enterprise as a whole.

CIO 15

CIO Information Technology Bottom-up Policies 15

Harvard Business Review

DECEMBER 4, 2013

Much as war is too important to be left to the generals, the business of network effects is too valuable to be entrusted to the CMOs and CIOs. But the potential impact and influence of network effects goes far beyond unique selling propositions and user experience.

Management 8

Management Supply Chain CIO Core Competence 8

Harvard Business Review

MARCH 9, 2018

Therefore, no managers should view digital — or any other major technological innovation — as their sure salvation. With innovative information technology, however, executives sometimes lose their rational decision approaches. Second, digital is not just a thing that you can you can buy and plug into the organization.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

APRIL 15, 2013

Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Yesterday''s Linux hackers are now the chief architects and CIOs of the largest enterprises. Last year, Gartner predicted that by 2017, the CMO''s technology budget will exceed the CIO''s. How could this be?,

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

JUNE 16, 2015

He told me about the days, decades ago, when he first ran into a new breed of executive and thought, “What the heck is a CIO?” They could work with their supply chain partners to innovate and improve the resilience of the whole chain. My father worked at IBM for 35 years.

Constraint 8

Constraint Supply Chain Resources Operations 8

Harvard Business Review

AUGUST 20, 2013

As a result, in recent years, innovative ideas have been stifled and entire industries have fallen into the death spiral of cost/price cutting commoditization. Instead of risk = bad, leaders need to understand that today, calculated risk = innovation, meeting marketplace demands, leapfrogging competition and creating true profit.

Dunning 8

Dunning Project CTO Innovation 8

Harvard Business Review

JUNE 26, 2017

But despite the different timescale, the challenge for real estate executives is not unlike the one facing CIOs: to make sure a new investment will not quickly become obsolete. Those collisions, as research (mine and others’) shows , increase learning, collaboration, and ultimately innovation. Innovation in structural systems.

Real Estate 8

Real Estate Technology Hedge Project 8

Harvard Business Review

NOVEMBER 19, 2012

Royal Caribbean built its Oasis-class ships with pervasive digital connections that transform guests' cruising vacations into ones that allow them greater individual control to influence their experience. Second, a digital edge brings together digital and physical resources resulting in business innovation rather than business disruption.

IT Strategy 9

IT Strategy Strategy Class Offshoring 9

Harvard Business Review

AUGUST 29, 2014

So I called up Lowell Turner, professor of International and Comparative Labor and Director of the Worker Institute at Cornell, to ask him how labor might adapt to regain its influence. Unions have declined seriously in both membership and influence. But increasingly unions today understand that and are innovating.

Globalization 8

Globalization CIO Rogers Influence 8