Commitment Customer Loyalty Innovation Technology 
Strategy Driven
APRIL 22, 2024
Enhancing the customer experience is becoming increasingly vital for businesses to pursue sustained growth and customer loyalty. A critical metric, the Customer Effort Score (CES), is at the heart of this optimization. The principle is simple: make it easy, and they will return.
Harvard Business Review
MARCH 10, 2015
This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. So serious customer-centric organizations and innovative marketers are decreasingly asking, “How do we make our customers more loyal?”
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Coaching Tip
FEBRUARY 23, 2012
Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Because the company trusts them to devise their own ways to connect with customers in meaningful and innovative ways.
Harvard Business Review
DECEMBER 14, 2011
Those companies who are committed to a strong workplace culture tend to perform well, and now they are featured prominently in a new ranking recently released by Great Place to Work Institute. For this audience, it's imperative to communicate the company's commitment to being a great workplace. They know their audience.
Strategy Driven
NOVEMBER 19, 2021
The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Instead, marketplaces are creating ecosystems for their customers. Do some research and select the most suitable option, as it would be a long-term commitment.
Harvard Business Review
MARCH 7, 2014
With a technology focus, you might manage to launch a successful breakthrough, but your success will be short-lived because sustaining a technological advantage today is so difficult. Leading the list of reasons for the golden arches’ recent poor performance is the company’s seemingly scattershot approach to innovation.
Strategy Driven
JANUARY 24, 2020
The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Instead, marketplaces are creating ecosystems for their customers. Do some research and select the most suitable option, as it would be a long-term commitment.
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