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Reduce the Grind, Boost Loyalty: How Customer Effort Score Drives Business Growth

Strategy Driven

Enhancing the customer experience is becoming increasingly vital for businesses to pursue sustained growth and customer loyalty. A critical metric, the Customer Effort Score (CES), is at the heart of this optimization. The principle is simple: make it easy, and they will return.

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Customer Experience: The New Battlefield for Business

Joseph Lalonde

Touchpoints are any interactions between a customer and a company. Each touchpoint is an opportunity to make a positive impression and build customer loyalty. . Creating excellent customer experiences isn’t easy, but it’s worth it. 7) Implement technology: . 8) Design a customer-friendly store layout:

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Give Your Business a Competitive Advantage with this 4-Letter Word

Steve Farber

Technology. A recent study by Korn Ferry found that 63 percent of the 800 leaders they interviewed said technology will be their firm’s greatest source of competitive advantage within five years. And 67 percent said technology will create greater value in the future than people. Technology is important.

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Why Your Customer Loyalty Program Isn’t Working

Harvard Business Review

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. Customers Marketing'

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Give Your Business a Competitive Advantage with this 4-Letter Word

Steve Farber

Technology. A recent study by Korn Ferry found that 63 percent of the 800 leaders they interviewed said technology will be their firm’s greatest source of competitive advantage within five years. And 67 percent said technology will create greater value in the future than people. Technology is important.

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CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

Philips used this data along with profitability figures to develop the right investment strategy for each business line and each customer account. These companies have demonstrated that it is possible to generate hard data on customer loyalty and use them in to inform strategic decisions.

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How to Become Truly Social

Coaching Tip

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. In a highly connected, social world, technological innovation advantages last for weeks rather than decades or years.

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